We’re hiring: Social Media Manager at Allied Blenders and Distillers (ABD).
ABD is India’s largest domestic spirits company and the 3rd largest IMFL player, with brands like Officer’s Choice, Sterling Reserve, ICONiQ White Whisky, Zoya Gin, Arthaus Blended Scotch Whisky, Woodburns, Pumori and Rangeela. We’re looking for a culturally tuned-in Social Media Lead to own our digital storytelling and community engagement.

What you’ll do
? Chart the social vision: Build platform-specific strategies for Instagram, Facebook, YouTube, LinkedIn, X and emerging channels, grounded in Indian culture, authentic storytelling and responsible communication
? Stay ahead of trends: Track Alcobev, lifestyle, music and culture trends and weave them into campaigns
? Power integrated execution: Align social with the larger digital marketing strategy and business objectives
? Curate content experiences: Plan content calendars around cultural moments, launches and trends, and oversee on-brand content across formats
? Forge partnerships:



Work with internal teams, creative agencies, influencers and creators across premium, mass and occasion-specific audiences
? Unlock insights: Track reach, engagement, sentiment and conversions, and use the data to optimize ROI
? Champion digital innovation: Pilot recent platforms, technologies and formats
? Cultivate community and protect reputation: Lead social listening and set guidelines that respect cultural sensitivities
? Ensure regulatory adherence: Partner with legal and compliance on advertising regulations and platform policies
Who you are
✅ 4-5 years in digital marketing with a leading FMCG / alcoholic beverages / liquor company
✅ MBA (Marketing) from a reputed B-school
Location: Mumbai - Lower Parel
? Interested? Send your profile to [email protected]
Allied Blenders and Distillers is an equal opportunity employer.

📌 Social Media Manager (Mumbai)
🏢 ALLIED BLENDERS & DISTILLERS
📍 Mumbai