09 Oct
|
Baheri Media
|
India
09 Oct
Baheri Media
India
The Role
We are looking for a seasoned Copy Strategist and Copy Lead who can own the entire output layer of our content and copy engine. This is not a writing-only role. It demands strategic thinking, brand intuition, and the operational discipline to run execution across multiple accounts simultaneously. You will be the final quality gate for all copy and creative output at Baheri Media, working across categories including aesthetics, fashion, lifestyle, and B2B.
You will be expected to lead ideation, manage copy workflows, coordinate across design and performance teams, mentor writers, and maintain the voice and quality standards that define our agency. If you have lived inside the chaos of an agency and thrived in it, this role was written for you.
Roles & Responsibilites
Copy and Creative Output
• Lead and deliver all copy across ad formats, scripts, social content, emailers, and platform-specific assets within agreed timelines
• Translate briefs into sharp, insight-driven copy that balances creative ambition with business objectives
• Maintain 100% adherence to brand voice,
tone guidelines, and copy briefs across every account
• Ensure revision cycles stay within 1 to 2 rounds for at least 80% of copy projects
• Self-QC all outputs for grammar, punctuation, clarity, and consistency before sharing with clients or internal teams
Content Creation: Long Form and Digital
• Produce long-form content pieces as assigned, including blogs, articles, website copy, whitepapers, and case studies
• Ensure all long-form content is SEO-aware, well-structured, and aligned with overarching content strategy goals
• Own and maintain the content calendar, ensuring all planned pieces are delivered on schedule
• Bring sharp editorial judgment and quick TAT to content reviews across all accounts
Brand Voice and Consistency
• Maintain a strong, consistent brand voice across all touchpoints, both short-form and long-form
• Reduce brand voice inconsistency issues to fewer than 2% of t
📌 Sr. Copywriter (India)
🏢 Baheri Media
📍 India