Performance Marketing Manager
Experience: 5–6 Years
Location: Mumbai & Navi Mumbai preferred
Industry: Fintech / Stock Broking
Company: Bigul
About Bigul
Bigul is a technology-driven stock broking platform focused on making investing and trading simpler, smarter, and more accessible. We are looking for a Performance Marketing Manager who can drive measurable customer acquisition and revenue growth through data-driven digital marketing.
Role Overview
We are looking for a hands-on Performance Marketing Manager who can own and scale acquisition campaigns across Google Ads and Meta Ads.
The ideal candidate should go beyond campaign execution and understand the complete growth funnel—from click to install, signup, activation and revenue.
You should be highly analytical, commercially minded and comfortable making decisions based on CR, CPL, CPA, ROAS, attribution and conversion data.
Key Responsibilities
1. Performance Marketing & Campaign Management
• Plan, execute, manage and optimize performance marketing campaigns across Google Ads and Meta Ads.
• Develop strategies for customer acquisition,



lead generation, app installs and conversions.
• Scale high-performing campaigns while maintaining target CPA, CPL and ROAS.
• Manage campaign budgets and ensure effective utilization of marketing spends.
• Continuously test audiences, creatives, ad copies, landing pages and campaign structures.

2. Funnel & Conversion Optimization
• Monitor the complete customer funnel:
• Click → Install → Signup → KYC → Activation → Revenue
• Identify conversion drop-offs and recommend corrective actions.
• Improve Conversion Rate (CR), Cost per Lead (CPL) and Cost per Acquisition (CPA).
• Work closely with product and business teams to improve landing pages, onboarding and conversion journeys.

3. Analytics & Attribution
• Analyze campaign performance and identify opportunities for optimization.
• Monitor attribution accuracy across Web and App campaigns.
• Work with analytics and technology te

📌 Performance Marketing Manager (Indore)
🏢 Bigul.co
📍 Indore