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VP - Growth - Earthful
We Founder Circle·Marketing·Posted 6 months ago
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Full TimeMumbaiWork From Office
Job Description
We're looking for a strategic, data-obsessed and entrepreneurial VP of Growth to lead Earthful’s
next phase of expansion. This leader will own the end-to-end user growth journey from
discovery to purchase to retention.
You'll work directly with the founders and lead cross-functional initiatives to scale customer
acquisition, conversion, and lifetime value, while building and mentoring a high-performing
growth team.
Location : Full-time, In office, Mumbai Office
Roles And Responsibilities
• Own and scale all growth KPIs: Revenue, CAC, RoAS, LTV, Retention, etc
• Lead cross-channel growth strategy across Paid (Meta, Google, QuickCommerce,
Marketplaces), Organic (GEO), CRM (WhatsApp, Calls), and Product-led growth levers.
• Develop and optimize the end-to-end growth funnel from awareness to conversion to
loyalty.
• Partner with founders on monthly and quarterly growth forecasts and own the
performance marketing P&L;
• Collaborate with Product, Tech, and CX teams to drive website CRO, UI/UX A/B testing,
and feature experimentation
• Build and mentor a world-class growth team including Performance Marketing,
Retention, and Analytics
• Establish a robust experimentation engine for creative testing, channel betas, etc
Skill Sets
• 4+ years experience in growth, performance marketing, or digital strategy, with at least 2
years in a senior leadership role at a high-growth D2C or consumer brand
• Deep expertise across performance channels, analytics, conversion funnels, and
retention strategies
• Highly analytical – strong command over Excel/Sheets, attribution tools, GA4, and BI
dashboards
• Proven experience managing budgets, scaling campaigns, and working with cre
📌 VP - Growth - Earthful (Mumbai)
🏢 WapHire
📍 Mumbai