WE’RE HIRING: CONTENT WRITER – BRAND & SOCIAL MEDIA

Company: EC4You Digital Marketing LLP
Location: Chennai, Tamil Nadu
Experience: 1–3 Years
Employment Type: Full time

About the Role
We are looking for a creative and strategic Content Writer who understands that effective content starts with understanding the brand.
The role focuses on brand research, Instagram analysis, content performance evaluation, and strategic content planning. The ideal candidate should be able to understand a brand’s values, target audience, positioning, and competitors, then develop content strategies that strengthen brand identity and improve audience engagement.
This role goes beyond writing captions. It involves thinking strategically about what a brand should communicate, how it should communicate, and what type of content will resonate with its audience.

Key Responsibilities

• Brand Study & Research: Understand each brand’s identity, values, USPs, target audience, positioning, and business objectives.
• Instagram Analysis: Audit Instagram profiles, analyse existing content,



identify strengths and weaknesses, and discover opportunities for improvement.
• Content Analysis: Evaluate content performance, engagement patterns, audience response, and content gaps.
• Content Strategy: Develop content strategies and monthly content calendars aligned with brand value, audience interests, and marketing objectives.
• Content Pillars & Themes: Define content buckets, creative directions, communication styles, and recurring content themes.
• Competitor Research: Analyse competitor social media profiles, content approaches, trends, and positioning to identify opportunities for differentiation.
• Content Creation: Write engaging captions, reel scripts, hooks, headlines, ad copies, carousel content, and website content.
• Brand Communication: Maintain a consistent brand voice, messaging, and storytelling approach across social media platforms.
• Team Collaboration: Work closely with graphic design

📌 Content Writer (Chennai)
🏢 EC4You-Digital Marketing
📍 Chennai