Industry: B2B Technology / SaaS
Working days: 6 days

Tagway is looking for a senior, hands-on Revenue Marketing & Demand Generation qualified to build qualified pipeline and improve conversion across the sales funnel.

This is a commercial marketing role working closely with Sales and Leadership.

Key Responsibilities:
· Build and manage B2B demand-generation programs
· Generate qualified leads and sales opportunities
· Own CRM-based lead nurturing and marketing automation
· Improve lead-to-demo and opportunity conversion
· Develop targeted campaigns across digital, database and partner channels
· Build effective prospect engagement and reactivation programs
· Work closely with Sales on funnel gaps, messaging and conversion
· Track marketing contribution to pipeline and revenue
Requirement:
· 8–14 years in B2B SaaS, technology, demand generation, growth or revenue marketing
· Strong understanding of CRM,



lifecycle marketing and automation
· Proven experience generating pipeline, not just leads
· Comfortable with digital campaigns, analytics and funnel metrics
· Strong customer and commercial understanding
· Hands-on, structured and execution focused
· Experience with Zoho, HubSpot, Salesforce or similar CRM platforms preferred

KPI:
You will be measured on:
Qualified Leads | Sales Opportunities | Funnel Conversion | Pipeline Generated | Revenue Contribution

About the Role:
This is not a social media or brand-only marketing role. We are looking for someone who understands how marketing directly supports sales growth.
If you have built B2B demand engines and enjoy being accountable for commercial outcomes, we would like to hear from you.

📌 Senior Manager Revenue Marketing (Mumbai)
🏢 Tagway
📍 Mumbai