UNIMIG is a leading brand in welding equipment, machinery, and safety gear. We pride ourselves on delivering top-tier products backed by deep technical expertise. We are moving away from surface-level marketing and generic content, focusing instead on real-world product demonstrations, high-converting copy, and original, human-crafted content that genuinely educates and connects with our trade and industrial audience.
Role Overview
We are looking for a highly versatile Senior Content & Copywriter who can craft compelling narratives across every touchpoint of our brand. This is not a high-volume "AI-spinning" role where you publish dozens of generic posts a week. We prioritize depth, technical accuracy, commercial value, and authentic voice over sheer quantity.
You will own the narrative across long-form guides, website conversion copy, social campaigns, email sequences, and video scripts. You will work side-by-side with our SEO Lead, who handles keyword strategy and data insights, and our Graphic Design/Video teams, to whom you will provide creative briefs for visual assets.




Key Responsibilities1. Long-Form & Educational Content
• Research and write deep-dive, high-value blog posts or guides on welding techniques, equipment breakdowns, industry trends, and comparisons.
• Maintain a focus on commercial intent and technical accuracy, ensuring every piece positions UNIMIG as an industry authority.

2. Multi-Channel Copywriting
• Website & E-Commerce: Write and optimize high-converting product pages, landing pages, category descriptions, and promotional campaign copy.
• Social & Email: Draft engaging LinkedIn posts, short-form social captions, and targeted email marketing campaigns that drive clicks and sales.
• Video & Media Scripts: Partner with our video team to develop concepts, briefs, and scripts for product demonstrations, head-to-head comparisons, and real-world field testing videos.

3. Creative Briefing & Visual Strategy
• Instead of creating images yourself,

📌 Senior Content (Pune)
🏢 UNIMIG India
📍 Pune