09 Oct
|
Eskag Pharma
|
Kolkata
09 Oct
Eskag Pharma
Kolkata
Job Objective
• We are looking for an experienced and creative Social Media Marketing Executive to manage and grow the social media presence of Eskag Group’s diverse businesses across B2B, B2C and D2C markets. • The candidate will develop social media strategies, manage content, coordinate creative production, increase engagement and build solid digital visibility across pharmaceuticals, healthcare, nutraceuticals, B2B ingredients and liposomal cosmetics.
Key Responsibilities
• Develop and execute social media strategies aligned with individual brand and business objectives. • Manage Instagram, Facebook, LinkedIn, YouTube and other relevant social media channels. • Create and maintain monthly content calendars for multiple brands and business verticals. • Develop content ideas for posts, carousels, reels, videos, stories, infographics and other social formats. • Create separate content strategies for B2B, B2C and D2C audiences. • Manage the content process from ideation and briefing to publishing and performance analysis. • Work closely with graphic designers, video editors,
content writers, marketing and business teams. • Develop content around products, technologies, industry developments, educational topics, campaigns, events and brand initiatives. • Maintain consistency in brand messaging, visual identity and tone of communication. • Monitor comments, messages, mentions and audience interactions and coordinate appropriate responses. • Support social media campaigns for product launches, exhibitions, trade shows, healthcare initiatives and promotional activities. • Monitor competitors and industry trends to identify relevant content opportunities. • Track reach, impressions, engagement, followers, video views, website traffic and leads. • Prepare regular social media performance reports with actionable insights. • Coordinate with the PPC / Performance Marketing team to support paid social campaigns. • Stay updated with social media algorithms, platform updates,
📌 Social Media Marketing Executive (Kolkata)
🏢 Eskag Pharma
📍 Kolkata