Freelance Social Media & Content Manager — KIN & KILN

Location: Mumbai
Type: Freelance / Part time
Compensation: ₹10,000–₹12,000 per month
Brand: KIN & KILN — Gothic Bistro, Girgaon

KIN & KILN is a small, distinctive vegetarian bistro in Mumbai with a strong visual identity — Gothic interiors, theatrical experiences, seasonal events and a food-first concept.

We're looking for a responsible, creative and proactive freelance Social Media Manager to take ownership of our Instagram and help build the brand online.

This is not a role for someone who simply schedules posts.

We want someone who understands content, has good taste, notices details and takes initiative.

What you'll be responsible for
- Managing our Instagram account on a day-to-day basis
- Planning a monthly content calendar
- Creating and posting Reels, Stories and static posts
- Shooting content at the bistro when required
- Editing short-form videos/Reels
- Writing captions and developing strong hooks
- Creating Stories around food, the space, events and behind-the-scenes moments
- Promoting special events,



seasonal campaigns and offers
- Keeping up with relevant Instagram trends without making the brand look generic
- Responding to comments/DMs and helping maintain the brand's online presence
- Tracking basic insights and understanding what content is actually working
- Bringing new ideas proactively, rather than waiting for instructions

What we're looking for

Must have:
- Strong Instagram/Reels understanding
- Good visual sense and attention to detail
- Ability to shoot decent phone content
- Basic video editing skills
- Good English writing/copywriting
- Reliable and responsive communication
- Someone who can work independently
- Someone who understands that a small brand needs ownership, not just task completion

Big plus:
- Experience with restaurants, cafés, hospitality, lifestyle or fashion brands
- Experience with CapCut/VN/Premiere Pro or similar
- Understanding of Mumbai's food/lifestyle

📌 Social Media Manager (Mumbai)
🏢 Kin & Kiln
📍 Mumbai