• ROLE PURPOSE & OBJECTIVE
• Support creation and periodically modification of bank's medium to long-term strategy ensuring seamless translation of strategic objectives into actionable business plans and measurable outcomes across all business verticals.
• To identify, plan, and support execute strategic initiatives that drive sustainable liabilities growth, reduce cost of funds, improve branch and overall profitability in alignment with organizational vision and regulatory requirements.
• Ensure envisioned outcomes of the identified initiatives are achieved within desired timelines.
• Monitor and report on key performance indicators to measure the success of strategic initiatives
• SIZE OF THE ROLE
FINANCIAL SIZE
NON-FINANCIAL SIZE
• Liabilities: 36,000+ Cr.
• Number of portfolio products: 20+
• KEY DUTIES & RESPONSIBILITIES OF THE ROLE
Business/ Financials
• Support the annual strategic planning exercise across businesses and quarterly strategy reviews
• Develop deposit mobilization strategies to support asset growth and optimize cost of funds
• Oversee the conduct of in-depth market research and competitive analysis to identify growth opportunities and potential threats.
• Analyze industry trends, best practices and competitive landscape to guide strategic thinking and decisions.
• Oversee liability portfolio performance including CASA ratio optimization and deposit retention strategies
• Formulate branch expansion strategies ensuring 25% rural presence requirement
Customer (Both Internal & External)
• Study customer segments and work with businesses to identify new products and services or recommend changes to current offerings
• Collaborate with branch teams to improve customer acquisitio
📌 Manager-Liabilities Strategy (Bengaluru)
🏢 Ujjivan Small Finance Bank
📍 Bengaluru
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