Role & responsibilities

Why This Role, Why Now

For someone from a top B-school with sights set on brand leadership or a dream of building

something of their own one day — this role is a compressed masterclass:

- Full-funnel ownership, from content and PR to retail and performance — the kind of breadth most

careers don't offer until a decade in;

- A seat at the table, working closely with leadership on decisions that actually shape the brand, not

just execute someone else's plan;

- The discipline of luxury brand-building — restraint, taste, storytelling — learned first-hand, on a

brand investing to create a world class Brand;

- A best-in-class agency ecosystem as your extended team across Creative/Content, PR/Influencers,

Events, etc, so your energy goes into judgment and craft, not just hustle

- A stable platform to take real risks on — the rare setting where you can move fast and think long-

term at the same time

If you're the kind of person who reads business biographies of founders and thinks *I want to build

something like that someday, this role is designed to get you closer.

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What We're Looking For

- MBA/PGDM from a top B-school, with a preference for full time degree from MICA(PGP-

C/Content); IIMs, ISB and other top-tier institutes will also be welcome.

- 4+ years of experience in brand marketing, experience with top luxury, lifestyle, interiors or D2C

brands or have handled similar Brands/Accounts in top creative or Digital agencies.

- Robust understanding of Instagram, YouTube, Fb and static+video-first content (reels/shorts) –

from concept to publishing.

- A genuine feel for luxury and design sensibility — an instinct for what looks and feels premium

versus merely "marketed" and a keen interest in Art n Craft will be good to have.

- Comfort moving between evaluating content craft and strategic, analytical thinking — hands on on

shaping a script, video to reading a performance dashboard.





- Strong stakeholder management — you'll coordinate across agencies, retail teams and leadership

at the same time.

- A builder's mindset: energised by ownership and ambiguity, motivated by building something

rather than maintaining it.

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What You'll Own

1. Brand, Organic storytelling & Performance Content — Planning and Execution

Own the creation of brand content and performance marketing content across web, social media,

blogs, email/CRM, and Retail/offline channels (in-store collateral, print, brochures and more) —

working hands-on with creative and content agencies to shape output, not just approve it. You'll be

equally comfortable steering a brand film and briefing a performance creative for a paid campaign.

2. PR & Influencer Marketing (Including Celebrity Engagements)

Build and manage relationships with PR agencies, media, influencers and celebrity talent — earning

the visibility, tone and associations befitting a luxury brand, not just reach for its own sake.

3. Community creation, Offline & Online Activations (Experiential marketing) &

events

Bring the Brand experience live through Activations, create and manage loyal communities.

Conceptualise and execute activations through the agencies.

Plan and deliver brand events, from launches to design-community engagements, that reinforce

where the brand sits in people's minds.

4. Retail Marketing

Bring the brand experience into physical space — visual merchandising, in-store communication,

launch experiences, in-store & catchment activations which helps to generate walk-ins &

conversions.

5. Market Research,



Consumer Insights Mapping & Data Analytics

Commission and synthesise research to build a living understanding of the luxury home consumer

— their aspirations, their alternatives, and what genuinely earns their loyalty. Understand the

product/procing architecture & competition to execute winning Marketing strategies

6. Sales Support for Retail

Partner with the retail team on merchandising inputs, promotions and activation calendars, so

marketing and retail move as one.

Performance Analysis : Track and interpret marketing performance across every channel, turning

campaigns, content and spend into clear insight on what's working.

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The Kind of Place This Is

Talented people don't just evaluate a role on paper — they ask what it will feel like to show up every

day. So, plainly:

- A respectful, people-first culture — this organisation is known for how it treats its people, not just

what it asks of them

- Good HR practices — the kind that show up in how decisions get made, not just in a handbook

- A learning environment, by design — you'll be trusted with real responsibility early, with the

mentorship to grow into it rather than sink under it

- Groomed, not just employed — leadership here is invested in developing future leaders and

entrepreneurs, not simply filling a seat on an org chart

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What You'll Gain

- A rare breadth of ownership this early in a career, across the full brand and marketing mix.

- Proximity & learning opportunities from a leadership who have rich credentials in building top

Brands and the decisions that shape a brand's future.

- The stability of a large, established organisation with the speed and freedom of a start-up.

- A track record, network and body of work in luxury brand-building that few peers your age will

have.

- A culture built to groom you into the leader — or founder — you're working towards becoming.

Preferred candidate profile

📌 Brand Manager (Ahmedabad)
🏢 ZODIAC HR CONSULTANTS
📍 Ahmedabad