Role & responsibilities

- Analyze consumer data to identify patterns, trends, and actionable insights that strengthen CRM, campaign performance, and marketing outcomes
- Build dashboards, reports, and KPIs in Power BI (or similar tools) to track marketing effectiveness and provide visibility to stakeholders
- Implement and maintain data quality rules, profiling techniques and assessment processes to ensure accuracy, consistency and reliability of data
- Perform automated and manual data quality checks, address anomalies and maintain data definitions and business glossaries
- Support Master Data Management (MDM) initiatives, metadata management, data harmonization
- Ensure alignment of data standards, structures, and governance practices across markets and functions
- Implement and maintain data cataloguing tools (e.g., Collibra, Purview) and centralized documentation repositories (SharePoint, Confluence)
- Ensure secure documentation, sensitive data handling, and adherence to governance and regulatory requirements
- Continuously identify opportunities to improve data processes and deliver more relevant, timely, and impactful marketing insights

📌 Opening ForITES Delivery Marketing Analytics and Reporting (Mumbai)
🏢 Staffing Services
📍 Mumbai