Key Responsibilities:

Social Media & Content

Manage GIFT ifis social media platforms and content calendar across LinkedIn, Instagram, Facebook and YouTube.

Create social media creatives and content using Canva, strictly following GIFT ifi’s brand guidelines, colours, fonts and visual identity.

Monitor engagement, audience feedback and social media performance.

Marketing Operations & CRM

Manage Meritto CRM, including lead data, stages, segmentation and campaign updates.

Execute bulk email and WhatsApp campaigns and set up basic automations, workflows and lead-nurturing journeys in Meritto.

Coordinate with the counselling/admissions team to ensure timely follow-ups and accurate CRM updates.

Webinar & Event Management

Manage marketing activities for webinars and Open Houses, including registrations, invitations, reminders and post-event communication.

Support offline classes and events by coordinating with photographers/videographers and ensuring relevant photos and videos are captured.

Capture student/participant testimonials during classes and events for social media and marketing campaigns.

Reporting & Coordination

Maintain campaign calendars, trackers and marketing databases.

Track performance across social media, email, WhatsApp and webinars and prepare basic reports.

Coordinate with marketing, design,



admissions and external agencies for timely execution.

Desirable:

Robust understanding of social media and digital marketing.

Good Canva skills with an eye for design, colours, typography and brand consistency.

Experience with CRM platforms preferred (not mandatory); Meritto experience will be an advantage.

Understanding of email marketing, WhatsApp campaigns and marketing automation.

Good communication, coordination and organisational skills.

Strong attention to detail and ability to manage multiple tasks.

Core Competencies:

Social Media Management & Content Development

Digital Marketing & Campaign Management

CRM & Marketing Automation

Creative & Visual Communication

Marketing Analytics & Performance Tracking

Event & Webinar Marketing

Stakeholder & Cross-functional Coordination

Planning, Prioritization & Execution

Communication & Collaboration

Attention to Detail & Data Accuracy

Proactive Problem Solving

Continuous Learning & Adaptability

Qualification & Experience:

Graduate in Marketing, Communications, Business, Digital Marketing or a related field.

Fresh graduates may apply; 1–2 years of relevant experience will be preferred.

Certification in digital marketing, social media or CRM will be an added advantage.

📌 Social media & Marketing Operations Executive (Ahmedabad)
🏢 GIFT City
📍 Ahmedabad