Job Title: Social Media Manager

Location: Delhi
Department: Digital Marketing
Employment Type: Full time, on-site

Job Summary

We are looking for a Social Media Manager to independently own ILDL's social and newsletter presence end-to-end across both its architectural and decorative lighting verticals. The incumbent will ideate, create, execute, and report, with minimal hand-holding. This role is organic and creative-focused.

Key Responsibilities

- Own and manage all social media platforms (Instagram, LinkedIn, YouTube) for ILDL, covering both architectural/B2B content and decorative/luxury lighting content in a single, unified voice
- Plan, write, and send the company newsletters on a regular cadence
- Keeping the website updated with the latest events, newsletters, projects, etc.
- Ideate and execute organic content campaigns end-to-end concept, creative, publishing, and reporting
- Ideate and execute collaborations
- Design and produce creatives: static posts, carousels, reels, and short-form video in tone with ILDL's brand voice.
- Build and maintain a monthly content calendar spanning both verticals.
- Coordinate with design, sales, and leadership to source project content, product launches, and campaign angles.
- Liaise with external partners as needed photographers, videographers,



and branding agencies for shoots and campaigns.
- Track organic performance (engagement, follower growth, reach, newsletter open/click rates) and report monthly against KPIs.
- Stay current on platform trends and adapt formats accordingly.

Preferred Candidate Profile

- 5 - 7 years in social media management, preferably within design, architecture, interiors, or luxury lifestyle brands.
- A strong portfolio showing both campaign strategy and hands-on creative execution.
- Proficiency in design/video tools: Adobe Photoshop, Illustrator, Premiere Pro (After Effects a plus), Canva, CapCut or equivalent.
- Working knowledge of scheduling/analytics tools (Meta Business Suite, Later, Google Analytics) and newsletter platforms (Mailchimp or similar).
- Excellent written communication, with the range to write in different brand tones.
- Ability to work independently and meet deadlines with minimal supervision.
- Comfortable directing and coordinating photo/video shoots Educational Qualifications
- Any graduate may apply.
- An MBA in Marketing would be an advantage but is not mandatory.

Nice to Have

- Experience with a B2B specification-sales audience (architects, designers).
- Basic photography or videography skills.

📌 Social Media Manager (New Delhi)
🏢 Innovative Lighting Designs
📍 New Delhi