Job Summary

Role: Member - Partner Marketing

Role scope

- Member, Marketing
- Base location: Bangalore

Role Purpose

- Drive brand awareness and differentiation by creating inspiring stories and experiences around our joint offerings with partners
- Internal enablement by empowering go-to-market teams to narrate co-innovation stories
- Scaling demand generation success by designing impactful joint campaigns with partners

Responsibilities

- Nurturing a systematic, process-driven approach to partner marketing
- Develop joint annual marketing plans with new and existing partners
- Expand brand visibility & differentiation through joint go-to-market approaches
- Collaborate closely with partners, and Finacle product teams to develop joint positioning and associated communication assets such as brochures, case studies, research reports, and media engagement plans
- Plan and execute partner-marketing campaigns to generate leads for joint offerings
- Drive partner participation and engagement in Finacle events. Similarly,



support Finacle participation in partner events
- Plan and execute regular communications to the partner ecosystem
- Work closely with alliances and field marketing team to strengthen partnerships and go-to-market execution

Knowledge / Skills Required

- content creation
- lead generation
- events management
- cooperative partnerships
- partner relationship management
- go-to-market
- banking industry knowledge
- IT product company experience

Role Specification

- Designation: Member, Marketing
- Seniority Level: JL4
- Industry: Banking Information Technology and Services
- Employment Type: Full-time
- Role Type: Expert Individual Contributor

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

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