Position : Influencer Marketing Executive | D2C Health & Wellness

Location: Gurgaon (Work from Office)

Experience: 1-3 Year

Gender : Female

Job Type : On Role (Full Time)

About the Role

We are looking for a creative and performance-driven Influencer Marketing Manager to build and scale a high-performing creator ecosystem for a fast-growing D2C health & wellness brand. The ideal candidate should have hands-on experience in influencer marketing, creator partnerships, campaign execution, and performance tracking across digital platforms.

About the Role
Key Responsibilities

1. Develop and execute influencer marketing strategies across Instagram, YouTube, and
2. emerging platforms.
3. Build and manage relationships with nano, micro, macro, and celebrity influencers.
4. Identify creators that align with Miduty's target audience and product categories.
5. Negotiate commercial terms and ensure maximum ROI on every collaboration.
6. Plan product seeding campaigns to generate high-quality organic content.
7. Drive influencer-led launches for recent products and campaigns.
8. Coordinate with performance marketing and creative teams to repurpose influencer content into high-performing ads.
9. Track campaign KPIs including:

- ROAS
- CAC
- Reach & Engagement




- Content Quality
- Sales Attribution

1. Build a repeatable creator pipeline instead of one-time collaborations.
2. Manage influencer contracts, payments, gifting, and compliance.
3. Analyze competitor influencer strategies and identify white-space opportunities.
4. Ensure creators communicate scientifically accurate product claims while complying with regulatory guidelines.

Requirements

- 1-4 years of experience in Influencer Marketing.
- Experience working with D2C brands, preferably in wellness, nutrition, fitness, beauty, or healthcare.
- Strong network of influencer agencies and direct creator relationships.
- Excellent negotiation and relationship management skills.
- Deep understanding of Instagram, YouTube, Shorts, and creator economy trends.
- Comfortable working with analytics dashboards and attribution tools. Ability to manage multiple campaigns simultaneously

Interested candidates kindly share your CV and below details to [email protected]

1) Present CTC (Fixed + VP) -

2) Expected CTC -

3) No. of years experience -

4) Notice Period -

5) Offer-in hand -

6) Reason of Change -

7) Present Location -

📌 Influencer Marketing ExecutiveC Health & Wellness) (Gurugram)
🏢 Adecco India
📍 Gurugram