Key Responsibilities

Product Positioning & Go-to-Market

- Define and maintain differentiated positioning, value propositions and segment-specific messaging for clinicians, clinical teams and hospital decision-makers.
- Translate medical-device, gait-analysis, biomechanics and AI capabilities into clear, compliant and compelling customer communication.
- Develop core collateral, including presentations, brochures, case studies, website copy, FAQs and competitive materials.
- Lead marketing support for product launches, feature releases and new-market initiatives.

Demand Generation & Market Development

- Plan and execute integrated campaigns across digital channels, webinars, CME programmes, conferences, workshops and strategic partnerships.
- Build qualified demand and move target accounts from awareness through engagement, demonstration and evaluation.
- Partner with Marketing to prioritise accounts, develop account-based initiatives and create qualified Marketing conversations.
- Manage marketing leads and opportunities in the CRM; analyse funnel performance and improve lead quality and conversion.

Clinical, KOL & Customer Engagement

- Build relationships with neurologists, physiotherapists, rehabilitation professionals and other relevant clinical stakeholders.
- Identify and engage key opinion leaders and clinical partners for education, advocacy,



research and evidence-generation initiatives.
- Convert validation data, clinical evidence and customer outcomes into credible case studies, educational assets and reference stories.
- Work with Marketing and Customer Success to strengthen adoption, usage and advocacy within existing accounts.

Success Measures

- Qualified healthcare professionals and target accounts engaged
- Marketing-qualified leads, demonstrations and evaluations generated
- Marketing contribution to pipeline and conversion to qualified opportunities
- KOL engagement and clinical/customer evidence develope
- Performance of CME programmes, conferences, webinars and digital campaigns
- Marketing-enablement effectiveness and growth in customer adoption and utilisation

Qualifications & Experience

- Experience in medical devices, diagnostics, MedTech, HealthTech, pharmaceuticals or another B2B healthcare environment.
- Exposure to neurology, orthopaedics, rehabilitation, sports medicine, diabetic foot care, physiotherapy or related markets.
- Experience engaging doctors, hospitals, KOLs or clinical stakeholders.
- Experience planning CME programmes, medical conferences, webinars or skilled education initiatives.
- Prior responsibility for medical-device product marketing, clinical marketing or healthcare demand generation."

📌 Product Marketing Manager - Medical Devices (Chennai)
🏢 Sone India
📍 Chennai