Head Marketing

Job Summary:

The Marketing Head will lead the marketing function, responsible for brand building, lead generation, and strategic marketing initiatives in the financial services and stock broking space. The role includes planning and executing campaigns across digital, offline, and events, driving business growth, enhancing the firm’s market presence, and leveraging a strong understanding of the stock market, mutual funds, and wealth products to connect with clients effectively.

Key Responsibilities:

1. Strategic Marketing & Branding

- Develop and implement the overall marketing strategy aligned with business objectives.
- Drive brand positioning, awareness, and reputation in the financial services/stock broking industry.
- Leverage stock market knowledge to design campaigns that resonate with investors and clients.

2. Lead Generation & Client Acquisition

- Plan and execute marketing campaigns to generate leads for stock broking, mutual funds, and wealth products.
- Collaborate with the sales and relationship management teams to convert leads into clients.
- Analyze campaign performance and optimize for better ROI.

3. Digital & Content Marketing

- Oversee website, social media, SEO/SEM, email campaigns, and content strategy.
- Ensure creation of market-relevant content, including blogs, newsletters, and promotional material focused on investing and financial markets.
- Track digital metrics, engagement, and conversion analytics.

4. Event Management & Public Relations

- Plan and execute seminars, webinars, client events,



and workshops with market insights.
- Liaise with media, PR agencies, and partners for brand promotion and visibility.
- Ensure robust client engagement and participation in events, particularly for investor-focused sessions.

5. Team Leadership & Budget Management

- Lead, mentor, and manage the marketing team.
- Allocate and manage marketing budgets effectively for campaigns, events, and promotions.
- Track campaign spend and ROI, optimizing resources for maximum impact.

6. Market Research & Competitive Analysis

- Monitor stock market trends, competitor activities, and emerging marketing channels.
- Provide insights and recommendations to senior management for product positioning and marketing strategies.

7. Reporting & MIS

- Prepare regular reports on marketing performance, lead generation, brand reach, and campaign effectiveness.
- Present insights and recommendations to senior management for strategic decision-making.

Required Skills & Qualifications:

- Graduate/Postgraduate in Marketing, Business Administration, or related field.
- 5–15 years of experience in marketing, preferably in financial services, stock broking, mutual funds, or wealth management.
- Strong understanding of the stock market, investment products, and investor behavior.
- Knowledge of digital marketing, branding, events, and lead generation strategies.
- Excellent communication, creative, and leadership skills.
- Ability to drive results, manage budgets, and lead cross-functional initiatives.

📌 Head Marketing and Communication For a Stock Broking Firm (Kolkata)
🏢 Intellectual Capital HR Consulting
📍 Kolkata