Job Title: Pharma Digital Marketing for Emerging Market GMT Rx
Function: Marketing
Therapy Area Focus: Semaglutide (GLP-1) & Lenacapavir HCP & Patient Engagement
Segment: B2C
Geography: Emerging Markets (exclusive focus)
Experience: 6+ years

Summary:
Drive omnichannel digital marketing campaigns for semaglutide across emerging markets, bridging HCP engagement and patient-facing initiatives to build brand equity, adherence, and market share in Emerging markets.

Key Responsibilities

- Plan, execute, and optimize omnichannel campaigns (digital, social, CRM, web, app, WhatsApp/SMS) for semaglutide targeting both HCPs and patients.

- Own the patient engagement journey awareness, education, adherence support across emerging market geographies.

- Manage media planning, budget allocation, and vendor/agency relationships for digital execution.

- Localize global campaign frameworks for emerging market nuances (language, cultural, regulatory, digital maturity).

- Track competitor digital activity and share-of-voice across emerging markets, translating insights into actionable recommendations to define global digital marketing strategy.

- Ensure all content and campaigns comply with pharma marketing codes (local regulatory bodies, off-label restrictions,



HCP interaction guidelines).

- Collaborate cross-functionally with Brand, Medical, Regulatory, and Sales teams & Country/HO digital agencies

- Stay current on diabetes/obesity category trends and competitor digital strategies in assigned markets.

Required Skills & Experience

- 6+ years in digital marketing, with pharma/healthcare B2C experience mandatory.

- Proven experience running omnichannel campaigns (not single-channel execution).

- Prior exposure to HCP engagement platforms and patient support program digital tools.

- Working knowledge of pharma compliance/regulatory frameworks in emerging markets.

- Experience managing agencies, media budgets, and multi-market campaign rollouts.

- Robust analytical skills comfortable with campaign dashboards, GA Campaign data, ROI metrics.

- Experience specifically in cardio-metabolic, diabetes, or obesity therapy areas is a strong plus (semaglutide/GLP-1 exposure ideal).

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

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