Role & responsibilities

Drive alliance and partnership revenue for the Airport F&B; business by building strategic partnerships with FMCG, beverage, alcohol, confectionery, snacking, and consumer brands. The role is highly commercial in nature, focused on revenue generation, brand collaborations, activations, and business growth rather than traditional marketing.

Ideal Candidate Profile

- Experience: 5 - 9 years
- Relevant Functions:
- Brand Partnerships
- Strategic Alliances
- Trade/Shopper Marketing
- Business Development
- Key Account Management
- Revenue Partnerships
- Commercial Marketing

Key Responsibilities

- Identify, onboard, and manage alliance partners.
- Develop category partnership strategies and annual partner pipelines.
- Negotiate commercial agreements,



annual contracts, and exclusivity arrangements.
- Secure marketing, activation, sampling, and visibility budgets.
- Drive co-branded campaigns and multi-location activations across airports.
- Track ROI, partner performance, and revenue outcomes.
- Collaborate with Operations, Finance, Procurement, Legal, and Marketing teams.
- Build long-term strategic relationships and unlock recent revenue streams

Preferred candidate profile

Brand partnership/ alliance experience from large FMCG, beverage or consumer-brand accounts is must.

📌 Assistant Manager/ Manager-Brand Alliance (Mumbai)
🏢 Semolina Kitchens
📍 Mumbai