Role & responsibilities

1. Campaign Execution & Optimization
Own execution and optimization across Meta, Google, Apple Search Ads, Snapchat, affiliates, and emerging channels.
2. Media Planning & Budgeting
Support data-led media planning and budget allocation to improve CPA, retention, and ROI.
3. Campaign Operations
Work with agencies and internal teams to launch, monitor, and scale acquisition and retargeting campaigns.
4. Campaign Structures
Build and improve campaign structures across feeds, PMax, catalogs, and audiences for efficiency at scale.
5. Tracking & Reporting
Track and analyze performance through AppsFlyer, internal dashboards, and AI-based reporting workflows.
6. Creative & Cohort Optimization
Optimize creatives, messaging, and user cohorts to improve CTR, CVR, and downstream retention.
7. Affiliate & Funnel Hygiene
Manage affiliate channels with a focus on user quality and fraud control. Maintain reporting rigor across the funnel from TOFU to conversion to retention.

AI & Automation

This is a mandatory focus area for the role.

1. Use AI in Daily Workflows
Actively use ChatGPT, Claude, Gemini, Smartly, and other GenAI tools for campaign analysis, creative generation/testing,



reporting automation, and media planning.
2. Build AI-Led Workflows
Adopt and build AI-led workflows that reduce manual effort and improve execution speed.
3. Experiment with New Use Cases
Continuously experiment with new AI tools and scale use cases that drive measurable impact, helping make Instamart one of Indias most AI-first performance marketing teams.

Preferred candidate profile

1. Performance Marketing
Positive understanding of performance channels including Meta, Google, Apple Search Ads, affiliates, and other paid channels.
2. Analytical Ability
Strong analytical mindset with experience using attribution tools such as AppsFlyer or equivalent. Intermediate Excel / data analysis skills required.
3. Execution Ownership
Ability to manage internal and agency stakeholders and drive campaign execution end-to-end.
4. AI Adoption
Familiarity with, or strong willingness to deeply adopt, AI tools and automation frameworks. This is mandatory for the role.
5. Experience
13 years in B2C, consumer tech, e-commerce, or performance marketing roles.

📌 Senior Executive - Performance Marketing (Bengaluru)
🏢 Swiggy
📍 Bengaluru