Trade Marketing Executive

Department: Marketing
Location: HO Mahape, Navi Mumbai

Role Summary:
Responsible for executing trade marketing strategies, strengthening brand visibility, supporting sales teams, and driving engagement with plumbers, contractors, AIDs, masons, painters, and trade associations.

Key Responsibilities:

- Execute trade marketing activities across channels and markets.
- Plan and implement sales promotions, product communication, and brand activations.
- Manage POSM budgeting, logistics, distribution, and assortment.
- Conduct market visits and gather trade/customer insights.
- Organize mason meets, painter meets, contractor engagement programs, and trade activations.
- Drive plumber, contractor, AID, and influencer engagement programs.




- Convert brand strategies into effective sales tools and market-level campaigns.
- Coordinate with Sales, Production, Packaging, agencies, and other internal teams.
- Manage agencies, vendors, and execution partners.
- Track the effectiveness of trade marketing activities and recommend improvements.
- Build robust relationships with key influencer communities and trade associations.

Key Skills:
Trade Marketing | Sales Promotion | Brand Activation | POSM Management | Market Visits | Event & Activation Management | Vendor/Agency Management | Trade & Customer Engagement | Market Analysis

📌 Trade Marketing Executive-Navi Mumbai
🏢 Walplast Products
📍 Navi Mumbai