Job Details

- Contract Type: Unlimited / Full time
- Country / City: India / Bangalore
- Company: NIVEA India Pvt. Ltd.
- Job Function: Sales

Job Title

Regional Shopper Customer Marketing Manager

Job Summary

Your Purpose: Regional Shopper Customer Marketing for GT is responsible for the one of the key verticals of SCM at Nivea i.e., Indirect Channel Partners of Top 8.5K, 20K, Chemist and Wholesale. Key responsibilities include shopper activations, customer management, budget management for trade scheme and evaluating implementing strategies for business growth. The role is responsible for delivering market share in general trade. He/she would be the key person involved with all launch planning along with HO team, driving channel efficiencies channel programs. Create Retail Excellence at point of sale and develop stronger customer partnerships by building customer blueprints driving excellence in execution. Developing implementing GTM strategies initiatives to improve efficiency effectiveness of trade coverage

Responsibilities

- Planning Sub Channel Planning Management: Plan and manage the sub-channel growth, contribution to the overall sales plan. Manage Chemist, top 7.5K stores, top 20K stores, Rest of Retail, Super Distributors and Wholesale channels. Drive select MSL SKUs.
- SOP Planning: Closely partner with indirect channel to ensure that bottom up SOP forecast is baked into the overall plan led by Supply Chain. Represent the direct channel in the SOP discussions
- GT JBP: Planning, Quarterly Scorecards, Actions and follow ups
- Marketing Planning: Plan and drive and executing market share strategy.
- Sales capability planning:



Plan capability interventions for direct channel field force on various topics
- Drive sales contests to drive focus BGRs Field Execution
- RE Mapping: Ensure Execution of Defined RE in system
- Align the RE basis trax, checks every quarter
- Bi yearly updates and corrections if any MSL
- MSL Availability by RE
- Ensure 100% MSL execution as per RE/ TRAXInnovation Picos:
- New Products Guidelines as per HO Selling Story
- Execution by RE
- Availability in Primary and secondary shelf as per defined norms
- Successful Performance Requires
- Planning analytical skills to handle complex situations
- Innovative and out of box thinking
- Strong communication negotiation skills
- A high degree of people management influencing skills

Your Profile

- Education: Graduate in any principle.
- Degree / Diploma in Business Management
- 6-8 years of experience in Sales out of which 3-4 years should be in sales and 2 years in Customer/Trade Marketing
- PC Know-how: Excellent MS-Office and Power points skills
- Languages: excellent command of spoken and written English

Additional information

For any queries, reach out to Kartik Kulshrestha - TA Lead.

Get to know: Maureen

Marketing is more than selling its about shaping emotions, understanding people, and building connections. Its a journey of creativity, collaboration, and curiosity, where every campaign helps people fall in love with our brands and their skin. Through marketing, Ive learned to embrace challenges, stay curious, and unlock endless potential.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Manager (Bengaluru)
🏢 Nivea
📍 Bengaluru