Job Description Marketing Head

Position: Marketing Head

Department: Marketing
Location: [South & West]
Experience: 12–18 Years

Industry Preference: Paints, Coatings, Wood Coatings, Building Materials, Construction Chemicals or related industries

About the Role

We are looking for an experienced Marketing Head to lead the company's commercial marketing function and drive business growth across Retail, Dealer, Contractor, Architect, Interior Designer and OEM segments.

The role will be responsible for developing market intelligence, portfolio and brand strategy, channel marketing programs, lead generation, product launches, trade promotions and marketing initiatives that directly support sales and business growth.

Key Responsibilities

1. Market Intelligence & Strategy

- Develop structured market intelligence covering competitors, pricing, schemes, product launches and market trends.
- Identify new market opportunities, customer segments and growth areas.
- Conduct competitor mapping and regional market analysis.
- Translate market insights into actionable business and marketing strategies.

2. Brand & Portfolio Strategy

- Develop brand positioning and communication strategy for products and portfolios.
- Define target customer segments and product positioning.
- Identify opportunities for portfolio expansion and category growth.
- Develop annual marketing plans aligned with business objectives.

3. Sales & Channel Marketing

- Work closely with Sales teams to develop dealer, distributor, contractor, architect and OEM marketing programs.
- Design schemes, promotions, sales tools and channel engagement initiatives.
- Support regional sales teams with campaigns and promotional activities.
- Improve dealer engagement, retention and business development.

4. Architect, Contractor & Influencer Engagement

- Develop and manage Architect, Interior Designer, Contractor and Influencer programs.
- Build engagement plans, databases and opportunity pipelines.




- Conduct architect/contractor meets, workshops, product demonstrations and technical sessions.
- Track leads generated through influencer engagement and their conversion.

5. OEM Marketing & Market Development

- Develop OEM market mapping across North, West and South India.
- Identify and develop key OEM accounts and prospects.
- Work with OEM distributors and cluster markets.
- Support OEM presentations, product trials and technical marketing requirements.

6. Lead Generation & Conversion

- Build a measurable lead-generation engine across architects, contractors, dealers and OEMs.
- Ensure leads are assigned to the relevant sales teams and tracked through the CRM.
- Monitor lead conversion, lost opportunities and reasons for non-conversion.
- Develop campaigns focused on measurable business outcomes.

7. Product Launch & GTM

- Develop and execute Go-to-Market strategies for new products.
- Define target markets, pricing/positioning inputs and launch plans.
- Coordinate product sampling, trials, sales training and launch communication.
- Track post-launch performance and market response.

8. Trade & Promotional Marketing

- Develop and manage:
- Catalogues
- Brochures
- Product/sample panels
- POS materials
- Launch kits
- Product displays
- Technical literature
- Dealer/retailer promotional materials

9. Events & Exhibitions

- Plan and execute:
- Dealer meets
- Architect meets
- Contractor meets
- Exhibitions
- Workshops
- Product demonstrations
- Sponsorships

- Track event ROI, leads, opportunities and conversions.

10. Marketing Analytics & ROI





- Develop marketing dashboards to measure:
- Lead generation
- Conversion
- Campaign performance
- Customer acquisition
- Marketing spend
- ROI

- Continuously optimize marketing investments based on measurable business outcomes.

11. CRM & Data Management

- Ensure proper CRM discipline for leads, customer interactions, opportunities and conversions.
- Maintain updated customer, dealer, architect, contractor and OEM databases.
- Use data to identify market gaps and growth opportunities.

12. Cross-Functional Coordination

- Work closely with Sales, Product, R&D;, Production, Finance and senior management.
- Ensure marketing plans are aligned with commercial and product priorities.
- Support sales teams with relevant market insights, campaigns and tools.

Key Performance Indicators (KPIs)

- Market and competitor intelligence
- Brand and portfolio growth
- Dealer/distributor engagement
- Architect & contractor engagement
- OEM market development
- Lead generation and conversion
- Product launch success
- GTM effectiveness
- Marketing campaign ROI
- Marketing budget utilization
- CRM/data discipline
- Regional market expansion
- Sales & marketing alignment

Candidate Profile

- 12–18 years of experience in Marketing / Brand / Channel / Trade Marketing.
- Experience in Paints, Coatings, Wood Coatings, Building Materials, Construction Chemicals or related industries preferred.
- Strong experience in B2B + Channel Marketing.
- Experience working with Dealers, Distributors, Architects, Interior Designers, Contractors and/or OEMs.
- Strong understanding of GTM, product launches, brand strategy and market development.
- Experience managing marketing budgets and measuring ROI.
- Robust analytical, communication and stakeholder-management skills.
- Experience managing and mentoring marketing teams.
- Willingness to travel extensively across regions.

📌 Marketing Head (West & South Zone) (Mumbai)
🏢 Sirca Paints India
📍 Mumbai