JOB DESCRIPTION SALES EXECUTIVE

Department: Sales
Position: Sales Executive
Industry: Automobile / Two-Wheeler
Brand: Royal Enfield
Location: Hyderabad, Telangana
Reports To: Sales Manager / Showroom Manager

Job Purpose

To achieve motorcycle sales targets by identifying potential customers, understanding their requirements, explaining Royal Enfield motorcycles and finance options, conducting test rides, following up with leads, and providing excellent customer service from enquiry to vehicle delivery.

Key Responsibilities

- Attend customers visiting the Royal Enfield showroom.
- Understand customer requirements, budget, preferred model and usage.
- Explain Royal Enfield models, features, specifications, colours and pricing.
- Explain available accessories, insurance, finance and exchange options.
- Arrange and conduct test rides as per showroom procedures.
- Generate new customer enquiries through calls, referrals, walk-ins and other sources.
- Follow up with enquiries and prospective customers regularly.
- Maintain accurate customer and lead information in the CRM/DMS.
- Convert enquiries into bookings and retail sales.
- Coordinate with the finance team for loan processing.
- Coordinate with the insurance and registration teams.
- Coordinate with the workshop/accessories team whenever required.
- Keep customers informed about booking status and delivery schedules.
- Ensure proper documentation before vehicle delivery.
- Assist with vehicle delivery and explain basic vehicle features and controls.
- Follow up with customers after delivery to ensure customer satisfaction.
- Generate referrals and repeat business.




- Achieve monthly sales and customer-service targets.
- Maintain professional appearance and behavior at all times.
- Follow Royal Enfield dealership processes, policies and sales standards.

SALES TARGET & PERFORMANCE INCENTIVE

The Sales Executive will receive a fixed monthly salary plus performance-based incentives.

Fixed Salary

The employee will receive a fixed monthly salary as per the company's salary structure and appointment terms.

Performance Incentive

Additional incentives may be paid based on achievement of monthly performance targets.

Performance may be measured on:

- Number of motorcycles sold
- Number of retail deliveries
- Booking conversion
- Enquiry conversion
- Finance conversion
- Insurance conversion
- Accessories sales
- Exchange sales
- Customer satisfaction
- Lead follow-up
- CRM/DMS data accuracy
- Achievement of monthly sales targets

Key Performance Indicators (KPIs)

- Monthly motorcycle retail target achievement
- Enquiry-to-booking conversion
- Booking-to-retail conversion
- Test ride conversion
- Finance penetration
- Insurance penetration
- Accessories sales
- Exchange conversions
- Customer satisfaction
- Lead follow-up performance
- Customer referrals
- CRM/DMS compliance

Required Skills





- Good communication and interpersonal skills
- Sales and negotiation skills
- Customer-handling ability
- Basic knowledge of motorcycles
- Good follow-up skills
- Target-oriented approach
- Ability to explain product features clearly
- Basic computer and CRM/DMS knowledge
- Positive attitude and willingness to learn
- Ability to work as part of a team

Qualification & Experience

Qualification: 10+2 / Diploma / Any Graduate

Experience: 13 years of sales experience preferred. Freshers with good communication and sales aptitude may also be considered.

Automobile/two-wheeler dealership sales experience will be an advantage.

Working Conditions

- Full-time showroom position
- Six-day working schedule or as per dealership roster
- Weekend and holiday work may be required based on showroom operations
- Performance-oriented role with monthly sales targets

Compensation

Salary: Fixed monthly salary as per company salary structure.

Incentive: Performance-based monthly incentive in addition to fixed salary.

Total Earnings = Fixed Salary + Performance Incentive

The incentive is subject to achievement of applicable targets and the dealership's approved incentive policy.

Overall Responsibility

The Sales Executive is responsible for generating and converting customer enquiries into motorcycle sales, achieving assigned sales targets, maintaining customer relationships, and contributing to showroom revenue through vehicle, finance, insurance, accessories and exchange sales.

Perks and advantages

Health insurance, Provident fund, Annual bonus

📌 Walk-in || Sales Executive (Hyderabad)
🏢 RK ROYAL ENGINEERS
📍 Hyderabad