CMO Lexpure | Job Profile

Designation: Chief Marketing Officer – Lexpure
Reports to: CEO
Experience: 15–20+ years, preferably Consumer Durables / FMCG / Water Purification
Location: Ahmedabad / Mumbai / Delhi NCR

Key Responsibilities

1. Brand Building

- Build Lexpure into a leading national water-purification brand.
- Define brand positioning, USP, consumer segments and 3–5 year brand strategy.
- Lead TVC, OTT, digital, outdoor, print, influencer and regional campaigns.
- Maximise the impact of Kareena Kapoor as brand ambassador.

2. Digital & Performance Marketing

- Own Lexpure’s digital and social-media presence.
- Lead Meta, Google, YouTube and performance campaigns.
- Drive CAC, ROAS, conversions, leads and digital revenue.
- Develop CRM, consumer database and retention programs.

3. E-commerce & D2C

- Build and scale Amazon, Flipkart, D2C and quick-commerce business.
- Own e-commerce revenue, profitability, pricing, promotions and customer reviews.
- Build a strong e-commerce team.

4. Offline & Trade Marketing





- Develop national retail and dealer marketing programs.
- Drive POSM, displays, dealer branding and promotional activities.
- Work closely with Sales, Modern Trade and Institutional teams.

5. Consumer & Product Marketing

- Lead consumer research and competitor analysis.
- Identify market gaps and consumer needs.
- Work with R&D;, Product and Sales on product development, positioning, pricing, packaging and launches.

6. Marketing Budget & ROI

- Own the complete marketing budget and P&L.;
- Ensure accountability for brand awareness, sales, CAC, ROAS, revenue contribution and marketing ROI.

7. Team Building

- Build and lead a high-performing marketing organisation covering Brand, Digital, Performance, E-commerce, Social Media, Trade Marketing, Consumer Insights, PR and Creative.

Key Objective

Build Lexpure into a solid, nationally recognised consumer brand while driving measurable revenue and profitable growth.

📌 Chief Marketing Officer (India)
🏢 LEXCRU
📍 India