About the Role:
As a Marketing Executive at Eye-Q Eye Hospitals, you will play a crucial role in developing and executing marketing strategies that enhance the hospital's brand visibility and patient engagement. You will collaborate with various teams to ensure consistent messaging and promotion of services. Your insights into market trends will help shape initiatives aimed at attracting new patients and retaining existing ones.

About the Team:
You will be part of a dynamic marketing team committed to promoting Eye-Q Eye Hospitals' services and values. The team consists of creative marketers, digital strategists, and content specialists who work collaboratively to design innovative campaigns. A supportive and collaborative atmosphere fosters professional growth and knowledge sharing among team members.

You are Responsible for:
- Creating and implementing marketing campaigns across various channels, including social media, email, and print.
- Conducting market research to identify trends and opportunities for growth.
- Collaborating with the sales team to align marketing strategies with business objectives.
- Monitoring and analyzing campaign performance metrics to optimize efforts and report on results.
- Managing relationships with external vendors and agencies to enhance marketing efforts.

To succeed in this role – you should have the following:
- A degree in Marketing, Business Administration, or a related field.
- Solid understanding of digital marketing strategies and tools.
- Excellent communication and interpersonal skills to work effectively within a team and with external partners.




- Proven ability to analyze data and extract actionable insights for campaign improvement.
- A creative mindset with a passion for promoting healthcare services and a commitment to patient care.

Roles and Responsibilities

The job responsibilities include :

1. Referral Marketing

• Identify, connect, and maintain relationships with potential referral sources such as Opticals, local clinics, doctors, diagnostic centres, and pharmacies.

• Regularly visit referral partners to strengthen engagement and ensure continuous patient flow.

• Maintain a record of all referrals received and share periodic reports with the management.

• Develop and implement innovative referral programs to increase conversion and loyalty.

• Ensure adherence to referral documentation protocols (slips, coupons, or digital records).

2. Corporate Marketing:

• Approach and collaborate with corporates, industries, and institutions for Eye check-up camps and tie-ups.

• Organize and coordinate Eye camps, wellness programs, and awareness sessions at corporate premises.

• Build and maintain relationships with HR heads, welfare officers, and CSR departments.

• Follow up on leads generated from corporate activities and ensure proper tracking and conversion.

3. Reporting and Analysis:

• Submit weekly and monthly performance reports (Target vs. Achievement).

• Maintain and update referral and corporate visit trackers.

• Monitor the ROI from referral and corporate campaigns.

4. Branding & Promotion:

• Support centre-level branding activities such as signage, outdoor promotions, and health awareness drives.

• Ensure the organization’s branding standards are maintained during external engagements.

📌 Marketing Executive (Hisar)
🏢 Eye Q
📍 Hisar