Job Description: Digital Marketing Specialist

Company: VectorWave Technologies

Experience: 2-3 Years

Job Type: Full-time (On-Site)

Location: GOLDEN-I, Office No 1034-1035, 10th Floor, Tower 3, Plot No 11, Sector-Techzone IV, Greater Noida (West), Uttar Pradesh 201318, India

About VectorWave Technologies

VectorWave Technologies is a fast-growing technology consulting company specialising in ERP implementation, business process automation, CRM solutions, and AI-driven digital transformation. We help businesses optimise finance, operations, supply chain, and customer management processes through cloud-based ERP solutions and intelligent automation.

About the Role

We are looking for a results-driven, on-site Digital Marketing Specialist with at least 3 years of hands-on experience to lead our multi-channel growth initiatives, with a heavy focus on performance marketing and e-commerce capabilities. In this role, you will drive high-intent lead generation and campaign management across Google Ads and Google Merchant Center, alongside performance campaigns on social platforms to scale awareness for our web, ERP, e-commerce, and AI service offerings.

Key Responsibilities

- Google Ads & Performance Marketing: Plan, launch, scale, and optimize end-to-end B2B and B2C campaigns across Google Search, Display, YouTube, and Performance Max (PMax) to drive qualified leads and conversions.
- Google Merchant Center Management: Set up, optimize, and maintain Google Merchant Center feeds, product data specs, and Shopping campaigns to maximize product visibility and ROI.
- Paid Social & Demand Generation: Execute targeted ad campaigns across LinkedIn Ads and Meta Ads (Facebook/Instagram) to nurture and convert targeted client profiles.
- Email & Funnel Automation:



Design and execute targeted email nurtures and lead-scoring workflows using CRM automation tools (Zoho, HubSpot, or Odoo).
- Analytics & Performance Optimization: Track ROI, CAC, ROAS, and conversion metrics using GA4; transform campaign performance data into actionable growth and conversion rate optimization (CRO) strategies.
- Baseline SEO Support: Oversee basic search optimization, landing page alignment, and keyword relevancy to ensure paid search and organic search efforts support overall domain visibility.

Qualifications & Requirements

- Experience: 3+ years of professional digital marketing experience with a strong track record in paid acquisition (B2B tech or digital agency background preferred).
- Google Ads Expertise: Proven, hands-on experience running Search, Shopping, and Performance Max campaigns with a clear track record of managing and scaling ad budgets efficiently.
- Google Merchant Center: Deep familiarity with feed setup, issue diagnostics, data mapping, and feed optimization for Google Shopping.
- Paid Social & CRM Tools: Hands-on experience with Meta Business Manager, LinkedIn Campaign Manager, and CRM automation tools (Zoho, HubSpot, Odoo).
- Technical SEO Knowledge: Functional understanding of basic technical/on-page SEO and tools (Semrush, Ahrefs, Google Search Console) to complement paid campaigns.
- Communication & CRO: Excellent written communication skills with strong copywriting capabilities and a sharp focus on landing page conversion rates.

What We Offer

- Opportunity to lead paid acquisition and digital marketing strategies for an innovative tech, ERP, and AI solutions agency.
- Competitive compensation package based on experience and performance.
- Quick-track career growth into leadership as our marketing team expands.

Pay: ₹10,076.85 - ₹50,003.24 per month

Work Location: In person

📌 Digital Marketing Specialist (Greater Noida)
🏢 VectorWave Technologies
📍 Greater Noida