Job Title: Regional Sales Manager – franchise horeca for qsr and hotel supplies

Realistic Dealer Activation Projection

When an experienced commercial leader enters an enterprise, dealer conversions follow a structured pipeline rather than an overnight switch.

- Month 1 (Immediate Pipeline / Warm Outreach): 6 to 10 key distributors can be brought into direct commercial discussions based on prior skilled rapport, trust in transparent accounting, and prompt issue resolution.
- Months 2–3 (Commercial Validation & Onboarding): 12 to 18 dealers/stockists typically sign distribution agreements once margins, credit cycles, deep-freezer asset deployment (chests/visicoolers), and return policies are validated.
- Month 6+ (Stabilized Network): 25+ active distribution points across Tier-1 and high-density Tier-2 town hubs, provided primary supply schedules and fill rates remain consistent.

Company: TaazaMeat (taazameatonline.com) SINCE 2017

Location: Hyderabad - South India

Employment Type: Full-Time

Reporting To: Mr. Saleem Pasha , Head of Business Development / Leadership

Role Overview

We are seeking an aggressive, self-driven Regional Sales Manager (RSM) to build and scale our direct sales to QSR , cloud kitchens and food vendors network from the ground up. This role focuses on commercializing TaazaMeat’s high-growth ambient and packaged nutrition portfolio, including ready to cook and ready to eat Chicken, mutton fish & prawns frozen curries and fries .

The ideal candidate must hit the ground running from Month 1, arriving with an established network of trade partners and an executable go-to-market plan.

Key Responsibilities

- Network Setup & Distributor Onboarding: Appoint, manage, and expand a strong distributor and stockist footprint across targeted territories. Onboard at least 5 ready distributors immediately upon joining,



the vision is to be in atleast 10 towns in your area with a sales of 30 lakhs per month
- Target Achievement from Month 1: Drive primary and secondary sales targets from the first month across both general trade, standalone modern trade, gourmet retail, and specialty pet stores.
- Route-to-Market Execution: Map high-potential beats, establish distributor ROI models, monitor credit terms, and ensure optimal product placement and stock rotation.
- Team Leadership & Market Coverage: Build, mentor, and track a field sales team (ASMs/SO/Merchandisers), ensuring high beat adherence and daily productive calls.
- Channel Diversification: Tailor channel distribution strategies across distinct categories: of frozen ready to cook and ready to eat
- Trade Schemes & Visibility: Implement trade promotions, retailer margins, window displays, and BTL visibility drives to generate consumer off-take.

Candidate Profile & Eligibility Criteria

- Age: Strictly below 35 - 40 years only.
- Experience: Minimum 10+ years of proven hands-on experience in FMCG sales and distribution management (General Trade. Experience in packaged food, ready-to-eat/cook, dairy, or processed meat products is strongly preferred.
- Readiness Requirement: Must present a launch-ready 90-day distribution roadmap and bring direct access to at least 10 active distributors ready to partner on day one.
- Competencies: High commercial acumen, strong negotiation skills, deep distributor relationship capital, and an entrepreneurial mindset.

Pay: ₹50,000.00 - ₹60,000.00 per month

Benefits:

- Cell phone reimbursement
- Internet reimbursement
- Life insurance
- Paid time off

Application Question(s):

- how many years of fmcg experiance do you have
- present salary
- name 5 distributors know to you
- can u launch from zero
- did you handle horeca / qsr
- do you have franchise channel experiance

Work Location: In person

📌 Regional Sales Manager- Frozen horeca qsr (Hyderabad)
🏢 Taazameatonline
📍 Hyderabad