Job Description:
As an Amazon Advertising Specialist, you will be a key player in driving the success of our brand on the Amazon platform. This role requires a strategic thinker with a deep understanding of Amazon's advertising ecosystem and a proven track record of implementing effective campaigns. You will be responsible for maxim izing visibility, optimizing conversion rates, and contributing to overall business growth through targeted and data-driven advertising efforts.

Roles and Responsibilities:

1. Strategy Development:

- Develop and execute comprehensive Amazon Advertising strategies aligned with business goals.
- Identify opportunities for growth and improvement in advertising performance.

2. Product Listing Optimization:

• Collaborate with product teams to optimize product listings for maximum visibility and conversion.

• Implement best practices for product titles, descriptions, and images.

3. Sponsored Products and Brands:

- Manage and optimize Sponsored Products and Brands campaigns to increase product visibility.
- Conduct regular keyword research and refine targeting strategies.
- Perform campaign bulk optimization and manage campaign changes efficiently at scale.

4. Advertising Analytics & AI Optimization:

• Utilize analytics tools to monitor and analyze campaign performance. • Use AI tools to optimize campaigns, identify actionable insights, and improve campaign performance.

• Analyze campaign data to identify trends, opportunities, and areas for improvement.



Provide insights and recommendations for continuous improvement.

5. Reporting & Insights:

- Prepare and analyze advertising reports, including Product Reports and Search Term Reports.
- Extract actionable insights from reports to improve targeting, bidding, budgets, and overall campaign performance.

6. Competitor Analysis:

- Stay informed about competitor activities on the Amazon platform.
- Develop strategies to maintain a competitive edge in the marketplace.

7. Budget Allocation:

• Manage advertising budgets effectively, ensuring optimal allocation for maximum impact.

- Monitor spending and adjust budgets based on performance trends.

8. Collaboration and Communication:

- Work closely with internal teams, including marketing, sales, and product development, to align advertising efforts with overall business objectives.

• Communicate effectively with external partners, agencies, and Amazon support.

Qualifications:

• Bachelor's degree in marketing, Business, or a related field.

• Minimum of 25 years of experience in managing Amazon Advertising campaigns.

• Proven success in driving sales and achieving advertising objectives. • In-depth knowledge of Amazon Advertising tools and platforms.

• Proficient in data analysis and advertising reporting, including Product Reports and Search Term Reports.

• Robust knowledge of campaign bulk optimization and managing campaign changes at scale.

• Practical experience using AI tools for campaign optimization, data analysis, and extracting actionable insights.

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