Job Description:

- Conceptualise and develop mainline campaigns: Create big ideas and integrated

- campaigns led by TVCs, rooted in consumer insights and brand strategy.

- Write compelling TVC scripts: Develop engaging scripts, storylines, dialogues,

- voiceovers, and memorable brand propositions for television commercials.

- Build strong brand narratives: Translate briefs into distinctive creative concepts that

- communicate brand positioning, product benefits, and emotional propositions effectively.

- Develop campaign ecosystems: Extend core campaign ideas across print, outdoor,

- radio, digital, and other relevant consumer touchpoints.

- Collaborate with creative teams: Partner with art directors, creative directors,

- planners, and account management teams to develop and present integrated creative solutions.

- Work on film production: Collaborate with directors, production houses, and other





- stakeholders during pre-production, shoot, and post-production to ensure the creative

- vision is delivered effectively.

- Present and sell ideas: Articulate creative thinking confidently to internal teams and

- clients, building robust rationale around concepts and scripts.

- Understand the consumer: Use cultural observations, audience insights, category

- understanding, and emerging trends to create relevant and memorable communication.

- Maintain creative excellence: Ensure all work meets high standards of originality, craft,

- brand consistency, and strategic relevance.

- Handle multiple projects: Manage creative development across brands and categories

- while meeting deadlines and responding constructively to feedback.

📌 Copywriter (Mumbai)
🏢 Acme Services Private
📍 Mumbai