Position: Performance Marketing Executive - Pharma, Mumbai

Department::Marketing Experience: 4 to 7 years Job Type: Full Time Number of Position: 1 Location: Mumbai

Skill Set: Meta Ads, Google Ads, Campaign Optimization, Ecommerce Marketplace, GA4, UTM Tracking, Pixel Tracking, Lead Generation, Business Development, Lending Pages, Excel/ Google Sheets, Good English communication skills

Job Description:

Job Summary:

The Performance Marketing Executive/Manager will support the Head of Nutraceutical in planning, executing, monitoring, and optimizing paid digital campaigns across Meta, Google, YouTube, Amazon, and other performance channels. The role is focused on driving qualified traffic, low-cost leads, efficient conversions, and measurable revenue growth for nutraceutical brands across D2C and marketplace channels.

Role Overview:

The candidate will be responsible for planning, executing, monitoring, and optimizing paid digital marketing campaigns across Meta, Google, YouTube, Amazon, and other performance marketing channels. The role will focus on driving qualified traffic, efficient customer acquisition, conversions, and measurable revenue growth across D2C and marketplace channels.

Key Responsibilities:

• Execute paid campaigns across Meta, Google, YouTube, and marketplaces with a focus on ROAS, CAC, CPL, and conversion uplift. • Translate business goals into media plans, budgets, campaign KPIs, and performance targets in coordination with the Head of Nutraceutical. • Continuously optimize campaigns to improve conversions and reduce acquisition costs. • Run campaigns for product launches, lead generation, retargeting, customer acquisition, and repeat purchase growth. • Support Amazon Ads to improve product listing visibility, traffic, and conversions. • Test creatives, landing pages, offers, and audiences, and quickly document and share campaign learnings. • Track campaign performance daily through GA4, Meta Ads Manager, and Google Sheets dashboards. • Coordinate with creative, content, e-commerce, and sales teams to align campaigns with stock, pricing, promotions, and business objectives.



• Diagnose campaign underperformance early and implement corrective actions quickly. • Maintain reporting hygiene through clean campaign naming, UTM discipline, accurate tracking, and attribution. • Deliver weekly and monthly reports covering spend, leads, sales, ROAS, CAC, funnel dropoffs, key learnings, and action points. Core Deliverables • Weekly performance dashboard covering spend, leads, conversions, ROAS, and key learnings. • Campaign optimization log documenting actions taken and outcomes. • Monthly media performance review and next-month action plan. • Creative and audience testing summary with winning combinations and key learnings clearly documented.

Performance Metrics / KPIs:

• ROAS and contribution to revenue. • Cost per Lead (CPL) and Cost per Acquisition (CPA). • Conversion rate from click to lead and lead to sale. • CTR, CPC, CPM, and landing page performance. • Lead quality and percentage of qualified leads passed to sales or CRM. • Budget efficiency, pacing discipline, and campaign learning velocity. • Growth in repeat purchase and retention, where applicable.

Qualifications & Experience:

• Graduate in Marketing, Business, Mass Communication, or a related field. • Minimum 4+ years of experience in performance marketing. • Preferred background in nutraceuticals, wellness, healthcare, D2C, or e-commerce • companies / marketplaces such as Nykaa, Myntra, BigBasket, Flipkart, Amazon, or similar businesses. • Must have independently managed paid media spends of at least ₹1 crore per year. • Strong hands-on execution experience is essential. • Digital marketing certifications are preferred, but strong practical experience will matter more.

Key Requirements:





• Strong hands-on experience in Meta Ads and Google Ads • Experience in campaign optimization based on ROAS, CAC, CPL, CPA, CTR, CPC and conversion rates • Basic understanding of Amazon Ads and marketplace platforms • Good knowledge of GA4, UTM tracking, pixel/event tracking, attribution and conversion funnels • Experience in lead generation, customer acquisition, retargeting and product campaigns • Ability to test and evaluate creatives, audiences, landing pages and offers • Good analytical skills with proficiency in Excel / Google Sheets • Ability to independently manage campaigns and optimize performance based on data • Ability to write effective ad copy and evaluate creative performance. • Strong analytical thinking with commercial awareness. • Strong hands-on campaign execution and optimization experience. • Ability to work independently in a rapid-paced environment with limited supervision. • Accountable, numbers-driven, and detail-oriented approach.

Additional Information:

• This is 6 days work from office role in Mumbai • Reporting to: Head of Nutraceuticals

Interview mode:

1st round - Telephonic/ Virtual 2nd and 3rd round - F2F Mandatory

Reporting Structure:

The role reports directly to the Head of Nutraceuticals and will work closely with design, content, e-commerce, sales, and agency partners as required.

What Success Looks Like in the First 90 Days: • Campaigns are live, properly structured, and reporting is clean. • The executive is able to independently optimize basic paid campaigns. • Weekly reports are consistent, actionable, and trusted by leadership. • There is a visible improvement in lead quality, campaign efficiency, or conversion performance.

Preferred Candidate Profile:

A candidate with a startup mindset, strong ownership, and the discipline to work directly with leadership. The right person should be eager to learn, numerically sharp, and comfortable balancing brand thinking with performance implementation.

Required Qualification: Bachelor of Business Administration (B.B.A.)

With a fast-growing Generic Pharma Setup, part of a giant Indian Conglomerate

📌 Performance Marketing Executive - Pharma, Mumbai
🏢 AALUCKS Talent Pro
📍 Mumbai