The Role

We are looking for a Principal - AI/ML & Data Science to build and lead our AI/ML & Data Science function at the intersection of Generative AI, marketing intelligence, and programmatic media.

In this role, you will combine hands-on technical leadership, advanced marketing analytics, and AI innovation to design scalable solutions that power decision-making across digital and offline media channels. You will work closely with Product, Engineering, and Business teams to translate complex data into actionable intelligence.

What You Will Do

Lead & Build
• Lead, mentor, and scale a high-performing team of data scientists.
• Set technical direction and best practices across modeling, experimentation, and AI adoption.
• Drive a culture of innovation, accountability, and data-driven decision-making.

Generative AI & LLMs (Core Focus)
• Lead the design and deployment of Generative AI and Large Language Model (LLM) solutions for marketing and media use cases.
• Apply NLP techniques such as sentiment analysis, topic modeling, and text classification to enrich marketing insights.




• Integrate GenAI into predictive workflows, reporting automation, and proactive intelligence generation.

Advanced Marketing Analytics
• Design and implement advanced analytics and machine learning models, including:
• Marketing Mix Modeling (MMM)
• Multi-Touch Attribution (MTA)
• Propensity and RFM modeling
• Bayesian and non-parametric methods
• Apply experimentation frameworks (A/B testing, significance testing) to validate impact and optimize performance.

Predictive Modeling & Optimization
• Build predictive models to optimize revenue, audience behavior, bid strategies, and inventory performance.
• Analyze campaign and media trading data to improve eCPM, fill rates, and ROI across channels such as display, video, mobile, social, native, and advanced TV/audio.

Data Platforms & Architecture
• Architect scalable data pipelines integrating multiple sources across audience, pricing, and c

📌 Principal - AI & Data Science (Bengaluru)
🏢 MADTECH.AI
📍 Bengaluru