The opportunity

We are seeking a detail-oriented and analytically driven Adobe Analytics Developer with strong expertise in digital analytics implementation, data architecture, and solution design. This role will support a cross-functional initiative to streamline and standardize tracking across multiple user groups, with a focus on Adobe Experience Cloud integrations.

Your key responsibilities

Adobe Analytics Implementation

- Lead end‑to‑end Adobe Analytics implementations for web and mobile applications
- Design and implement tracking strategies, solution design documents (SDDs), and measurement frameworks
- Configure eVars, props, events, classifications, and processing rules
- Ensure data accuracy, consistency, and adherence to best practices

Tag Management & Data Layer

- Implement and manage Adobe Launch (Tags), including rules, data elements, and extensions
- Design, review, and validate data layers (W3C / custom) in collaboration with development teams
- Troubleshoot and resolve tracking issues using debugging tools (Adobe Experience Platform Debugger, Charles, etc.)

Integration & Advanced Use Cases

- Integrate Adobe Analytics with other Adobe Experience Cloud solutions (AEP, Target, Audience Manager, Customer Journey Analytics)
- Support advanced tracking such as: Single Page Applications (SPA) E‑commerce and conversion funnels
- Enable integrations with third‑party tools and backend systems

Data Quality & Governance

- Perform data validation, QA, and ongoing monitoring
- Establish governance standards, naming conventions, and documentation
- Support GDPR/CCPA compliance and consent management integrations

Stakeholder Collaboration

- Work closely with business, marketing, product, and engineering teams
- Translate business requirements into technical tracking solutions
- Provide guidance, training, and best practices to internal teams

Skills and attributes for success

- Strong hands-on experience with Adobe Analytics
- Expertise in Adobe Launch / Adobe Tags
- Solid understanding of Java Script,



HTML, and browser behaviour
- Experience with data layers and digital analytics architecture
- Familiarity with AEP Web SDK and legacy App Measurement
- Strong debugging and QA skills
- Strong understanding of digital analytics concepts and KPIs
- Experience with e‑commerce, marketing attribution, and funnel analysis
- Ability to create clear solution design and technical documentation

To qualify for the role, you must have

- 6+ years of experience in digital analytics implementation, with solid expertise in Adobe Analytics, Adobe Launch (Tags), and Adobe Experience Cloud integrations
- Strong hands-on experience with / Web SDK, data layers, and end-to-end tracking implementation
- Proven experience in auditing and optimizing analytics implementations, including identifying gaps in tracking, data quality, and reporting accuracy
- Solid understanding of cross-solution integrations within Adobe Experience Cloud (, Adobe Target, AJO, CJA)
- Strong knowledge of consent management, privacy compliance, and marketing attribution concepts (, ECID, One Trust, consent-based tracking)
- Experience working with AEM or other CMS platforms to enable seamless analytics implementation
- Hands-on experience working in Agile/Waterfall delivery models, collaborating with cross-functional teams including marketing, product, and engineering
- Ability to translate business requirements into technical tracking specifications and solution design
- Excellent communication and stakeholder management skills, with experience working with senior leadership and global teams
- Strong problem-solving, analytical thinking,



and documentation skills with attention to detail
- Proven ability to drive implementation across matrixed teams and deliver high-quality analytics solutions

Ideal, if you’ll also have

- Experience with Adobe Experience Platform (AEP) and Customer Journey Analytics (CJA)
- Exposure to Adobe Target or Audience Manager
- Experience with consent management platforms (One Trust, Trust Arc, etc.)
- Adobe certifications (Adobe Analytics Business Practitioner / Developer)

Technologies and Tools

- Expert in Adobe Launch (Tags)
- Adobe Web Sdk
- CMS Platforms
- Java Script/HTML

What we look for

- Time Management
- Listening skills
- Communication skills (Comprehend, verbal & written)
- Excellent Stakeholder management skills
- Due diligence and process oriented

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy.

We offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.

- Continuous learning:You’ll develop the mindset and skills to navigate whatever comes next.
- Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
- Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
- Diverse and inclusive culture:You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

EY | Building a better working world

📌 CBS-BMC-BMC Enablement - Technology Enablement - Supervising Associate-Adobe Analytics Developer (India)
🏢 EY
📍 India