Job Summary
We are looking for a dynamic and growth-focused professional to lead Agency Partnerships across South India, managing both independent and network agencies (excluding GroupM). The role requires a robust understanding of digital media, OTT, content monetization, agency trading ecosystems, and regional market dynamics.
The individual will be responsible for driving agency-led revenue growth through strategic partnerships, annual trading agreements, cutting-edge content integrations, and market expansion initiatives while positioning JioStar as a preferred growth partner for agencies and advertisers.
Key Responsibilities
Agency Relationship Management
Own and manage relationships with independent and network agencies across South markets (TN, Kerala, Karnataka, AP/Telangana).
Build strong relationships with agency leadership, planning teams, and trading stakeholders.
Drive long-term strategic partnerships through consultative engagement and solution-led selling.

Revenue Ownership & Business Growth




Own and drive revenue targets across assigned agency portfolios.
Lead annual incentive negotiations, volume deals (VDs), and trading agreements.
Identify prospects for upsell and cross-sell across OTT, CTV, Impact, Sponsorships, and Performance solutions.
Unlock new business opportunities from SMBs, regional advertisers, and emerging brands via agency ecosystems.

Content Monetization & Strategic Initiatives
Drive monetization of premium content through sponsorships, integrations, and custom brand solutions.
Create market-specific packages for regional properties, festive opportunities, sports, and election campaigns.
Work closely with internal teams to pitch creative ad formats, advanced targeting, and engagement-led solutions.

Agency Enablement & Thought Leadership
Conduct workshops and roadshows with agencies on content, measurement, audience targeting, and platform capabilities.
Position JioStar as a strategic growth partner

📌 Associate Director Bengaluru
🏢 JioStar
📍 Bengaluru