Copywriter – SuperBottoms

Location: Mumbai
Work Type: Full time
Brand: SuperBottoms

About the Role

SuperBottoms is looking for a copywriter who genuinely loves writing — someone who notices words, obsesses over the perfect hook, understands why one line converts better than another, and can make parents stop scrolling.

This is not a role limited to captions.

You will write across the entire customer journey — from the first ad someone sees to the WhatsApp message that brings them back to shop again.

We’re looking for someone who can combine creativity + consumer understanding + performance thinking.

What You'll Write

You’ll work on copy across:
Performance Marketing: Meta ads, Google ads, static creatives, video hooks, UGC scripts, headlines and CTAs
Retention Marketing: WhatsApp, email, SMS, push notifications and customer journeys
Social Media: witty posts, topical content, reels, scripts, campaigns and everyday brand communication
Website: banners, landing pages, product communication, collection pages and campaign pages
Brand Campaigns:



campaign ideas, taglines, launch communication and storytelling
Product Communication: turning product features into simple, compelling consumer benefits

What We're Looking For

You should be someone who:
Is genuinely passionate about writing and advertising
Has hands-on experience writing ad copies for performance marketing
Understands retention communication such as WhatsApp, email, SMS or CRM
Can write sharp, witty and culturally relevant social media copy
Has written website and ecommerce copy
Can write solid hooks, headlines, CTAs and short-form scripts
Understands that copy has to sell without always sounding like it is selling
Has an excellent command of English
Has solid proofreading skills and exceptional attention to detail
Is AI-savvy and comfortable using tools such as ChatGPT, Gemini, Claude or similar tools for research, ideation, variations, scripting and faster creative e

📌 Copywriter Mumbai
🏢 SuperBottoms
📍 Mumbai