Job Types: Full time, Permanent

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person

Qualification: Any graduate

Working Mode: 6days working

Experience: Minimum 3 years

Key Responsibilities
Campaign Management: Launch, manage, and optimize Facebook and Instagram ad campaigns using Meta Ads Manager.
Strategy & Planning: Develop performance-driven strategies to achieve client goals (e.g., website traffic, lead generation, conversions).
Audience Targeting: Create custom and lookalike audiences using Meta’s targeting tools.
Creative Development: Design compelling ad copies and visual assets, collaborating with creative teams.
Performance Optimization: Monitor daily campaign metrics (ROI, ROAS, CPM, CTR) and conduct A/B testing on creative and audiences.
Reporting: Prepare detailed weekly/monthly reports offering actionable insights.




Technical Setup: Implement and manage Meta Pixels and conversion APIs.

Qualifications
Proven experience as a Meta Ads Specialist or in a similar performance marketing role.
Deep understanding of Meta Ads Manager, Business Suite, and Audience Insights.
Solid analytical skills to analyse data and improve campaign performance.
Knowledge of industry trends and algorithm updates.

Required Skills
Performance Marketing
Ad Copywriting
Data Analysis
Audience Segmentation
A/B Testing
Budget Management

This role often works with other digital marketing channels like Google Ads.

Skills:- Performance Marketing , Copy Writing and Data-flow analysis

📌 Google Ads Kolkata
🏢 Elnax Consultancy
📍 Kolkata