Develop and implement branding strategies for Kayal Agro Foods and its product categories.
Maintain consistent brand identity across packaging, social media, websites, advertisements, and promotional materials.
Develop innovative campaigns to improve brand awareness and customer engagement.
Identify new branding and promotional opportunities in domestic and export markets.

Digital Marketing & Social Media
Manage and grow the company's presence on Instagram, Facebook, YouTube, LinkedIn, Google, and other relevant platforms.
Plan and execute monthly social media content calendars.
Coordinate creation of reels, videos, product photos, creatives, advertisements, and promotional content.
Monitor social media performance, engagement, reach, leads, and conversions.
Plan and manage paid digital advertising campaigns.

Content & Promotion
Develop creative content for food products, offers, campaigns, festivals, recent product launches, and company activities.
Coordinate with graphic designers, photographers, videographers, agencies, and influencers.
Develop product catalogues, brochures, presentations, promotional materials, and digital creatives.
Ensure all promotional content follows applicable food-labeling and advertising requirements.

Product & Campaign Management




Plan and execute marketing campaigns for new and existing products.
Coordinate product launches from branding and promotional perspectives.
Develop campaigns based on customer preferences, market trends, and competitor activities.
Support sales teams with marketing materials and promotional campaigns.

Market & Competitor Analysis
Monitor competitor brands, pricing, promotions, packaging, digital activities, and market trends.
Identify current customer segments and business prospects.
Conduct basic market research and provide recommendations to management.

Influencer & Partnership Marketing
Identify suitable food bloggers, influencers, retailers, distributors, and promotional partners.
Develop and manage influencer marketing campaigns.
Evaluate campaign performance and ROI.

Performance & Reporting
Prepare monthly reports covering:
Social media growth
Engagement and reach
Leads generated
Advertising performance
Campaign results
Website traffic
Brand awareness activities
Track marketing budgets and ensure effective utilization.

Pay: ₹17,000.00 - ₹40,000.00 per month

Benefits:
Leave encashment
Provident Fund

Education:
Bachelor's (Preferred)

Work Location: In person

📌 Brand Manager Madurai
🏢 KAYAL AGRO FOODS
📍 Madurai