Experience: 2–3 years | Industry: FMCG / Food / Beauty / Lifestyle / D2C

Key Responsibilities
Write engaging copy for Instagram, Reels, Stories, carousels and LinkedIn, including captions, hooks, scripts and leadership posts.
Contribute to content calendars, trend-led content and quick-turn social posts.
Develop campaign lines, taglines and concepts for launches and festive campaigns.
Write copy for digital ads, emailers, WhatsApp, websites, banners and POS materials.
Adapt campaign copy across formats, lengths and languages where required.
Create product titles, descriptions and A+ content for marketplaces, quick commerce and D2C platforms, using relevant keywords naturally.
Support packaging and product copy, ensuring approved claims and brand guidelines are followed.
Proofread and edit copy, maintain brand voice and turn around feedback quickly.
Review content performance and apply learnings to future copy.

Requirements
2–3 years of copywriting experience at an agency or consumer brand.




Strong portfolio of social, digital and campaign work, preferably for FMCG/consumer brands.
Ability to write sharp headlines, hooks and short-form copy and switch between playful and corporate tones.
Solid interest in Instagram, advertising and internet culture/trends.
Ability to manage multiple briefs, tight deadlines and feedback with strong attention to detail.
Bachelor’s degree in any discipline.

Pay: ₹240,000.00 - ₹450,000.00 per year

Perks:
Provident Fund

Application Question(s):
Do you have 2–3 years of skilled copywriting experience with a creative/digital agency or consumer brand?
Do you have experience writing social media, campaign and digital copy for consumer/FMCG/D2C brands?
Do you have a portfolio showcasing published copy across social media, digital campaigns and/or advertising?

Work Location: In person

📌 Copywriter Noida
🏢 Farmley
📍 Noida