09 Oct
|
Sprintzeal
|
Koramangala
09 Oct
Sprintzeal
Koramangala
Sprintzeal is looking for passionate Paid Campaign professionals to join our digital marketing team for International Markets.
Responsibilities:
ROAS & CPA Management: Improve Return on Ad Spend (ROAS) and reduce Cost Per Acquisition (CPA / CPL) while increasing conversions.
Keyword & Targeting: Research high-intent keywords, add negative keywords and use smart match-type strategies to avoid wasted spend.
Landing Page Optimization (CRO): Work with the web team to create rapid, high-converting landing pages that match ad copy and improve Quality Score.
Ad Copy & Creatives: Write compelling ad copies, headlines, and extensions. Regularly A/B test creatives for Search, Display and PMax campaigns.
Tracking & Analytics: Set up accurate tracking via GTM, GA4 and CRM integration (Salesforce/HubSpot) to measure real ROI.
Bidding Strategy: Manage smart bidding strategies like Target CPA,
Target ROAS and Maximize Conversions to control spend effectively.
Audience Targeting: Use first-party data, remarketing, lookalike audiences and in-market segments to reach the right users.
Competitor Analysis: Track auction insights, impression share and competitor bidding to protect market share.
Budget Planning: Allocate budget smartly across Google Search, Display, YouTube, Meta and PMax based on performance.
Reporting: Prepare explicit reports on Looker Studio with key metrics like CTR, CPC, Conversions, CAC and Revenue.
Requirements:6 months to 1 year of experience in International Marketing
Pay: ₹20,000.00 - ₹25,000.00 per month
Work Location: In person
📌 Paid Campaign Executive Koramangala
🏢 Sprintzeal
📍 Koramangala