Role & responsibilities
Drive achievement of primary and secondary sales targets and distribution objectives across the assigned urban markets.
Coordinate with SSMs and stockists to ensure effective order booking, sales execution, and market coverage.
Implement Trade Marketing and BTL initiatives, including schemes, promotions, visibility spends, and other market activation programs.
Monitor key sales efficiency parameters such as coverage, ECO, bill cut, line sold, and sales value.
Ensure effective merchandising and product visibility across assigned markets in coordination with the sales team.
Manage POSM allocation and utilization to maximize in-market visibility and brand presence.
Ensure timely and accurate claim preparation, documentation, validation, and submission as per company SOPs.
Manage stockist administration, including SMR preparation,



REACH data updates, and stock/inventory monitoring.
Maintain accurate and timely sales reports, trackers, POS/REACH data, and other standard MIS reports.
Capture and report market intelligence, including competitor activities, customer feedback, market trends, and complaints.
Support appointment of recent stockists in line with company norms and business requirements.
Monitor and contribute towards key sales KPIs, SSM incentive achievement, retail business growth, and overall market performance.

Preferred candidate profile
Must have experience at applied location
FMCG experience is must
Age should not be more than 36

📌 Senior Sales Officer Gt Jalandhar
🏢 Dabur
📍 Jalandhar