Job PurposeDrive preference for the brand, ensure consistent brand language across consumer facing touch points leading to business generationJob Context & Major ChallengesMajor builders/contractors have their own batching plant and so do not need RMC. RMC is a low capital business and new competition can enter any time and adversely impact the prices. Aggregates are an key constituent of RMC and are supplied by unorganized sector controlled by mafia on whichcorporate world can have least influence. The present focus of Grasim s RMC business is onmarket expansion and influencing the governments to provide tax benefits for RMC so that SMCsegment can be converted to RMC. Focus in the near future would be introducing RMC in rural
📌 Specification Manager (Maharashtra)
🏢 Birla Carbon Italy
📍 Maharashtra
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