Job Title: Digital Marketing Specialist

Company Name: Pollutech Engineering
Location: Bhubaneswar, Odisha
Experience: 2–3 Years
Employment Type: Full-Time, Permanent
Salary: ₹20,000–₹30,000 per month, depending on experience and skills

About the Company

Pollutech Engineering is an engineering and construction equipment solutions provider in Odisha, focused on delivering reliable products and services to its customers.

Job Summary

We are looking for a creative and result-oriented Digital Marketing Specialist to manage and strengthen our online presence, improve brand visibility, generate business leads, and support the company's marketing initiatives through various digital platforms.

The ideal candidate should have practical experience in digital marketing, social media management, SEO, online advertising, content development, and campaign performance analysis.

Key Responsibilities

- Plan and execute digital marketing strategies to improve brand awareness and online visibility.
- Manage the company's social media platforms, including LinkedIn, Facebook, Instagram and YouTube.
- Develop engaging digital content, including posts, banners, promotional creatives, videos and marketing campaigns.
- Implement SEO activities to improve website ranking, organic traffic and online reach.
- Plan, execute and monitor paid advertising campaigns using Google Ads and Meta Ads, as applicable.
- Identify opportunities for digital lead generation and support the sales team in generating quality business enquiries.
- Monitor website traffic, campaign performance, engagement and lead conversion metrics.
- Prepare regular digital marketing performance reports and recommend improvements based on data.
- Coordinate with internal teams to understand business requirements and develop relevant marketing materials.
- Support product promotions,



customer testimonials, company events, recruitment branding and other corporate communication initiatives.
- Track digital marketing trends, competitor activities and industry developments to improve campaign effectiveness.

Required Skills and Qualifications

- Bachelor's degree in Marketing, Business Administration, Mass Communication or a related field.
- 2–3 years of relevant experience in digital marketing.
- Practical knowledge of SEO, social media marketing, content marketing and digital campaign management.
- Familiarity with Google Ads, Meta Ads, Google Analytics and Google Search Console.
- Knowledge of lead generation, website analytics and campaign performance measurement.
- Basic knowledge of graphic design tools such as Canva or Adobe tools.
- Good written and verbal communication skills.
- Ability to analyse campaign data, manage multiple tasks and meet deadlines.
- A proactive, creative and result-oriented approach to work.

Preferred Candidate Profile

- Experience in B2B marketing, industrial marketing, automotive, construction equipment or engineering-related industries will be an advantage.
- Ability to create professional content for corporate audiences and business customers.
- Experience in generating business enquiries through digital channels.
- Ability to work independently and coordinate effectively with cross-functional teams.

What We Offer

- An opportunity to contribute to the company's digital growth and brand development.
- Exposure to B2B marketing and industrial business operations.
- A professional working setting with opportunities to develop digital marketing expertise.

Interested candidates may apply through Indeed with their updated resume.

Pay: ₹250,000.00 - ₹350,000.00 per year

Benefits:

- Health insurance
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Digital Marketing Specialist (Mancheswar)
🏢 Pollutech Engineering
📍 Mancheswar