Part-Time Brand & Social Media Specialist

Company: Ooru Health
Job Type: Part-time
Experience: 2–5 years preferred
Compensation: ₹20,000 – ₹25,000 per month
Industry: Healthcare | Maternal & Women’s Wellness

About Ooru Health

Ooru Health is a maternal wellness platform focused on supporting mothers through pregnancy, postpartum recovery, lactation and the transition into motherhood.

We are looking for a professional, experienced and proactive Brand & Social Media Specialist who can work closely with the founders to build Ooru’s brand presence and manage its social media communication.

Key Responsibilities

- Develop and execute the social media strategy.
- Plan and maintain a monthly content calendar.
- Develop relevant and engaging content ideas around maternal wellness, pregnancy, postpartum, parenting and women’s wellness.
- Create and/or coordinate approximately content assets per month, including:
- Static posts
- Carousels
- Reels/videos
- Ensure consistent social media posting and page management.
- Coordinate with the team for video/reel content and provide direction for shoots when required.
- Handle basic video editing and content formatting.
- Conduct competitor and market research.
- Help establish and maintain Ooru’s brand tone, voice and positioning.
- Identify opportunities to increase brand awareness, engagement and reach.
- Suggest content that can be promoted/boosted for better reach.
- Work directly with the founders and take ownership of Ooru’s social media presence.

What We’re Looking For

- 2–5 years of experience in social media, content marketing, digital marketing or brand management.
- Someone who is professional, proactive and capable of working independently with minimal handholding.




- Strong understanding of Instagram and content-led brand building.
- Good writing, communication and storytelling skills.
- Strong sense of visual communication and brand consistency.
- Basic knowledge of Canva and video editing tools.
- Someone who can understand a brief, bring their own ideas and take the work forward independently.

Good to Have

Experience or understanding of the following will be an advantage:

- Healthcare
- Maternal wellness
- Women’s health
- Pregnancy & postpartum
- Parenting
- Wellness or healthcare startups

You do not necessarily need to come from the healthcare industry, but an understanding of the healthcare/wellness space and the sensitivity required when communicating with mothers and families will be a robust advantage.

What We Offer

- Part-time engagement
- Flexible working arrangement
- ₹20000 –₹25,000 per month, depending on experience and capability
- Direct interaction with the founders
- Opportunity to take ownership of a growing healthcare/wellness brand
- Scope to contribute creatively and strategically to the brand

Who Would Be a Good Fit?

This role is ideal for someone who already understands social media and brand building and can manage both strategy and execution.

We are not looking for someone who only schedules or posts content. We want someone who can think about the brand, understand its audience, bring ideas, create/coordinate content and ensure that Ooru has a consistent and professional presence across its platforms.

To Apply

Please share:

- Your resume
- Your portfolio or examples of social media pages/brands you have worked on
- 2–3 social media accounts you have managed or contributed to
- A brief note about your experience with healthcare, wellness, parenting or similar brands, if applicable

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: Remote

📌 Part-Time Brand & Social Media Specialist (India)
🏢 Ooru Healthcare
📍 India