"You care about making a positive impact in the world. You understand greatness requires thinking differently. An inclusive and accepting work environment is important to you.

A job at IKEA is so much more than home furnishings. Together, we work to make a better everyday life for the many. It's the perfect fit if you want to contribute, grow, and share. Join the team and start a better life for yourself."

- Location

Bengaluru

- Employment type

Full Time Permanent co-worker

- Department

Marketing & Communication

- Deadline

2026-10-20

- Mobility support

Domestic

Candidate profile (title) Who you are

Candidate profile (text) - Default language • You have strong experience in content strategy, development and management across multiple marketing channels.

- You have a deep understanding of social media, digital platforms, audience behavior and integrated marketing campaigns.
- You are a strong storyteller with good copywriting, editing and creative thinking skills.
- You understand the IKEA brand, culture, values, tone of voice and the importance of consistent brand communication.
- You are customer-focused and able to turn customer, cultural and business insights into relevant content solutions.
- You are comfortable working with agencies, external partners and cross-functional teams to deliver high-quality content.
- You use data, insights and performance results to improve content effectiveness and achieve business objectives.
- You are curious about new trends, technologies, platforms, content formats and changing customer behaviors.
- You are collaborative, proactive and motivated by creating customer value and contributing to the wider IKEA business.

Key responsibilities (title) Your responsibilities





Key responsibilities (text) • Develop and deliver relevant, engaging and effective content aligned with IKEA's marketing and business objectives.

- Plan and execute content across marketing channels and touchpoints, including campaigns, social media, loyalty, ORM and activations.
- Ensure all content reflects the IKEA brand identity, tone of voice, culture and values.
- Translate business and marketing objectives into clear and compelling content and creative solutions.
- Lead and coordinate integrated, multichannel marketing initiatives to create a consistent customer experience.
- Work closely with agencies and external partners, providing clear direction, feedback and managing timelines and deliverables.
- Collaborate with Marketing teams, other functions and global IKEA teams to develop locally relevant content while following global brand direction.
- Act as a custodian of content quality and brand consistency across channels.
- Use content and business performance data to identify opportunities, optimize communication and improve results.
- Identify current opportunities through emerging platforms, technologies, cultural trends and customer behaviors.
- Share knowledge, collaborate with colleagues and contribute to an inclusive, high-performing team while living IKEA values.

Team vision ( title) Together as a team

Team vision (text)



Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we’re also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.

Studies show that members of underrepresented communities don't apply for jobs unless they're 100% "qualified". If this is part of the reason you hesitate to apply, we like you to reconsider and give it a chance. Maybe your profile fits our needs much better than you think. We look forward to receiving your application.

From: "Why Women Don't Apply for Jobs Unless They're 100% Qualified" by Tara Sophia Mohr, August 2014"

Why you will love us

From the deep forests in Sweden, we have spread our culture and values around the world. At the heart of our offer are our beautiful home-furnishing products and solutions, made with care for our planet, reaching millions of customers.

At the heart of our business, are our wonderful co-workers representing diversity in all dimensions and passionate for life at home. We all contribute with our uniqueness and we want to grow and develop together.

Our vision, “to create a better everyday life for the many people” inspires and guides us in everything we do. This is IKEA.

What we all have in common

- Living our values
- Being your unique self, while respecting and including others
- A passion for home furnishing
- Performing & delivering while learning & developing
- Having fun!

📌 Content Specialist (Karnataka)
🏢 Ikea
📍 Karnataka