Job Description

We are looking for a Conversion UX Strategist to research client businesses, understand their target audience and campaign goals, and independently plan high-converting landing-page journeys and content structures.

Key responsibilities include:

- Research the client’s business, products/services, competitors, target audience, and customer intent
- Understand Google Ads or campaign objectives before planning the landing page
- Plan the complete landing-page journey, section order, information hierarchy, and conversion flow
- Decide what information, proof, offers, CTAs, FAQs, and trust elements are required
- Prepare the complete landing-page strategy, structure, content direction, and recommendations in a clear client-approval document
- Present or explain the planning document to the client and make required revisions before final approval
- Identify conversion barriers and recommend improvements
- Coordinate with designers and developers after approval to ensure the planned strategy is implemented correctly
- Review completed pages from a conversion and user-journey perspective
- Ensure landing pages remain clear, persuasive, practical, and aligned with campaign intent

Experience

Relevant experience in conversion optimization, landing-page strategy, UX planning, digital marketing, CRO, content strategy,



or performance marketing preferred.

Who Can Apply

- Candidates with strong research, planning, writing, and conversion-thinking skills
- Candidates who can independently understand a business and plan a complete landing-page journey
- Candidates who can prepare skilled strategy/planning documents for client approval
- Candidates with knowledge of Google Ads landing pages, customer intent, CTAs, trust elements, and conversion principles
- Candidates comfortable presenting and explaining their strategy to clients
- This is not primarily a website design or development role
- Agency, CRO, performance marketing, UX strategy, or landing-page experience will be preferred

Skills

Conversion Rate Optimization · Landing Page Strategy · UX Planning · Client Approval Documentation · Customer Journey · User Intent Research · Competitor Research · Content Structuring · Conversion Copy Planning · Google Ads Landing Pages · CTA Strategy · Client Presentation · CRO

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits:

- Cell phone reimbursement
- Internet reimbursement
- Provident Fund

Ability to commute/relocate:

- Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 Conversion UX Strategist (Ghaziabad)
🏢 Web5G Technology
📍 Ghaziabad