Brand Strategy

Company: dailymattr (Dridha Technologies Pvt. Ltd.)

Location: Hyderabad

Experience: 0–3 years

Employment Type: Full-time, Work from Office

About Us

Dailymattr is a news and infotainment startup building for young Indian professionals. Delivering 100

of the day's most important stories in a quick, clutter-free format through our app.

Roles & Responsibilities

- Develop and execute the brand strategy and communication plan across all social media

platforms

- Plan and execute integrated marketing campaigns (digital, social, influencer, on-ground)
- Write and review brand communication, including campaign copy, social posts, press

releases, and app messaging

- Prepare creative briefs and coordinate with design, content, and social media teams
- Manage influencer, college ambassador, and brand partnership programs
- Handle PR and media relations to build brand visibility
- Support brand presence at events, sponsorships, and collaborations




- Track campaign performance and brand metrics, and share regular reports
- Conduct market and competitor research to identify brand opportunities

Requirements

- 0-3 years of experience in brand strategy, brand communication, or marketing, preferably in

digital media, startups, or a creative agency

- Excellent written and verbal communication skills in English
- Strong understanding of social media, especially Instagram, and youth audiences
- Experience in campaign planning, influencer marketing, and PR
- Good creative sense and ability to guide design and content teams
- Ability to work independently in a fast-paced startup setting

Pay: ₹400,000.00 - ₹900,000.00 per year

Benefits:

- Flexible schedule
- Paid time off
- Provident Fund

Work Location: In person

📌 Brand Strategist (Hyderabad)
🏢 Tamada Media
📍 Hyderabad