Job Description ASM/RSM/ZSM – EdTech Department Sales Employment Type Full-Time Industry EdTech / Education Management About the Role Catalyst Education is seeking an experienced, result-oriented, and highly motivated ASM/RSM/ZSM to lead our Admissions,Sales function and Marketing Team. The incumbent will be responsible for driving Marketing team monitoring, Lead generation, student enrolments, achieving revenue targets, leading and developing a high-performing sales team, optimising sales processes, and ensuring exceptional customer engagement throughout the admission journey. The ideal candidate should possess strong expertise in lead conversion, sales strategy, CRM management, revenue generation, team leadership, and performance management within the EdTech or Education industry. This role demands a strategic leader capable of scaling sales operations while maintaining high conversion rates and operational excellence. Key Responsibilities Revenue & Business Growth Drive overall admissions revenue and student enrolment targets across assigned business verticals. Develop and execute monthly, quarterly, and annual sales strategies aligned with organisational objectives. Identify growth opportunities and implement initiatives to increase admissions and market penetration. Ensure achievement of revenue, enrolment, and profitability targets. Analyse sales trends, customer behaviour, and market opportunities to improve business performance. Monitor sales pipeline health and ensure continuous movement of prospects through the funnel. Collaborate with senior management on expansion and business growth initiatives. Lead Management & Conversion Excellence Manage the complete admissions lifecycle from inquiry generation to enrolment closure. Ensure effective lead allocation and distribution across the sales team. Establish and monitor lead follow-up mechanisms to maximise conversion efficiency. Improve inquiry-to-admission conversion ratios through process improvements and sales interventions. Develop and implement best practices for consultative selling and customer engagement. Monitor lead aging, follow-up quality, and closure timelines. Implement structured sales methodologies to improve conversion performance. Team Leadership & People Management Lead, mentor, and manage a team of SH,BDM,TL,BDO,BDA and marketing team Set individual and team performance targets and ensure accountability. Conduct regular performance reviews, coaching sessions, and development programs. Build a high-performance culture focused on ownership, discipline, collaboration, and results. Identify skill gaps and design training initiatives to improve productivity and sales effectiveness. Drive employee engagement,



retention, and succession planning within the sales function. Foster a positive and performance-driven work environment. CRM & Sales Operations Management Ensure effective utilisation of CRM platforms for lead management, customer engagement, and reporting. Maintain complete accuracy of sales data, customer interactions, and pipeline information. Monitor CRM compliance across the sales team. Generate daily, weekly, monthly, and quarterly business reports. Track sales metrics, conversion rates, productivity indicators, and operational KPIs. Implement process automation and workflow improvements to enhance efficiency. Ensure data-driven decision-making through accurate reporting and analytics. Training, Retraining & Capability Development Design, implement, and monitor structured onboarding programs for all new sales team members. Conduct regular product knowledge, sales process, and admission counselling training sessions. Develop and execute periodic retraining programs to address performance gaps and enhance conversion effectiveness. Ensure all team members are updated on new programs, policies, pricing structures, scholarship offerings, and admission procedures. Conduct role-play sessions, call audits, mock counselling sessions, and objection-handling workshops to improve sales performance. Customer Relationship Management Ensure exceptional customer experience throughout the student admission journey. Build solid relationships with prospective students, parents, and stakeholders. Handle escalated customer concerns and provide timely resolutions. Maintain high standards of professionalism and ethical sales practices. Improve customer satisfaction, retention, and referral generation. Sales Planning & Strategy Develop and implement strategic sales plans to achieve organisational objectives. Prepare sales forecasts, revenue projections, and business performance reports. Analyse competitor activities and market dynamics. Recommend new initiatives to improve market share and customer acquisition. Drive continuous improvement in sales productivity and operational efficiency. Support business planning and budgeting processes. Cross-Functional Coordination Work closely with Marketing teams to improve lead quality and campaign effectiveness. Coordinate with Academic, Operations,



Finance, and Student Success teams to ensure seamless student onboarding. Share customer insights and market intelligence with internal stakeholders. Ensure alignment between sales objectives and organisational goals. Educational Qualification Mandatory Bachelor's Degree in Business Administration, Marketing, Management, Commerce, or related disciplines. Preferred MBA in Sales, Marketing, Business Management, Any Degree or related field. Experience Required 8–10 years of progressive experience in Sales, Business Development, Admissions, or Revenue Generation. Proven experience within the EdTech, Education, Online Learning, Training, Higher Education, or Skill Development sector. Strong track record of consistently achieving and exceeding sales and revenue targets. Experience in managing large lead volumes and high-conversion sales environments. Hands-on expertise in CRM platforms such as Zoho CRM, Salesforce, HubSpot, LeadSquared, or similar systems. Experience in sales forecasting, reporting, analytics, and performance management. Demonstrated success in building, managing, and developing high-performing sales teams.Required Skills & Competencies Sales & Business Skills Lead Conversion Management Revenue Generation Admissions Counselling & Sales Consultative Selling Sales Forecasting Pipeline Management Customer Acquisition Negotiation & Closing Leadership Skills Team Management Coaching & Mentoring Performance Management Stakeholder Management Conflict Resolution Strategic Decision-Making Technical Skills CRM Management Sales Analytics & Reporting Microsoft Excel & Business Reporting Tools Data Analysis & Performance Tracking Behavioural Competencies Strong Communication Skills Leadership Presence Result Orientation Customer-Centric Mindset Problem Solving Ability Adaptability & Resilience High Accountability & Ownership Key Result Areas (KRAs) Revenue & Admissions Growth Achievement of monthly, quarterly, and annual revenue targets. Consistent growth in student enrolments. Team Performance Team productivity and target achievement. Improvement in individual and team conversion ratios. Lead Conversion Increased inquiry-to-enrolment conversion rates. Reduced lead aging and improved follow-up effectiveness. CRM Compliance Accuracy and completeness of CRM records. Timely reporting and dashboard management. Customer Satisfaction Improved student and parent experience. Reduction in escalations and complaints. Operational Excellence Process adherence and efficiency. Continuous improvement in sales operations. Pay: ₹10- ₹15 LPA Work Location: In person

Work Location: In person

📌 Area Sales Head (Kozhikode)
🏢 FUTURE BY CATALYST
📍 Kozhikode