JOB DESCRIPTION - Sales Lead

Company: BoatCraft Services Pvt. Ltd.
Location: Goa – Colva / Cuncolim
Department: Sales
Position: Sales Lead
Reports To: Management / Chairman / Director
Employment Type: Full-Time
Working Days: Monday to Saturday
Working Hours: 9:00 AM to 6:00 PM

About BoatCraft

BoatCraft Services Pvt. Ltd. is a Goa-based boat manufacturing and marine services company engaged in the design, manufacturing, sale and chartering of boats and yachts. The company also operates in marine tourism, charter services, water-sports packages and related marine solutions.

Job Summary

We are looking for an experienced and target-driven Sales Lead to lead the sales function and drive revenue growth for BoatCraft's boats, yachts, charter services and related marine offerings.

The Sales Lead will be responsible for lead qualification, client engagement, sales conversion, team supervision, pipeline management and achievement of monthly sales targets. The candidate should be comfortable handling high-value customers, negotiating commercial terms and coordinating closely with Management, Design, Production, Finance and HR.

The ideal candidate should have strong sales leadership skills, excellent communication abilities, a result-oriented approach and the ability to independently manage the complete sales cycle from enquiry to closure.

Key Responsibilities

1. Sales & Revenue Generation

- Develop and execute sales strategies to achieve monthly and annual revenue targets.
- Generate and convert leads through digital platforms, referrals, networking, direct enquiries and other channels.
- Handle enquiries for boats, yachts, charters, marine packages and other company offerings.
- Identify high-potential prospects and prioritize leads based on conversion potential.
- Conduct sales presentations, product demonstrations and client meetings.
- Follow up consistently with prospective clients until closure.
- Negotiate pricing and commercial terms within company-approved guidelines.
- Maintain a healthy sales pipeline and ensure timely movement of leads through each sales stage.
- Take ownership of high-value and strategic sales opportunities.

2. Sales Team Leadership

- Lead, guide and monitor the Sales Executives.
- Allocate leads and sales opportunities among team members.
- Set individual and team-wise targets and monitor achievement.
- Conduct regular reviews of calls, follow-ups, meetings, quotations and conversions.
- Ensure Sales Executives actively call and follow up with leads rather than relying only on messages or emails.
- Identify performance gaps and provide coaching and corrective guidance.
- Motivate the sales team to achieve and exceed targets.
- Escalate continued performance issues to Management/HR when required.

3. Lead & CRM Management

- Ensure every lead is properly recorded and updated in the company's lead-management system/sheet.
- Monitor lead response time, follow-up frequency and conversion status.
- Ensure no genuine lead is left unattended or without timely follow-up.
- Track:




- New leads
- Contacted leads
- Qualified leads
- Meetings
- Quotations
- Negotiations
- Bookings
- Lost leads
- Conversion rate
- Analyse reasons for lost leads and recommend corrective measures.

4. Client Relationship Management

- Build and maintain strong relationships with prospective and existing clients.
- Understand customer requirements and recommend suitable boats, yachts or services.
- Handle customer queries, negotiations and objections professionally.
- Coordinate with internal teams to ensure accurate communication regarding specifications, pricing, timelines and deliverables.
- Maintain regular communication with high-value clients until successful closure and handover.

5. Coordination with Design & Production

- Coordinate with the Design and Production teams regarding customer requirements.
- Ensure any requested modifications or customizations are properly communicated internally.
- Obtain the required approval from Management before committing to changes in boat design, specifications, pricing or other commercial terms.
- Ensure customer commitments are aligned with actual production capabilities and timelines.

6. Sales Reporting & MIS

- Prepare and submit daily/weekly/monthly sales reports.
- Maintain accurate records of:
- Leads received
- Calls made
- Follow-ups
- Meetings
- Quotations
- Sales closures
- Revenue generated
- Pending opportunities
- Lost opportunities
- Present sales performance and pipeline updates to Management.
- Provide forecasts for upcoming closures.
- Highlight challenges, market trends and opportunities requiring Management attention.

7. Business Development

- Identify new markets, customer segments and business opportunities.
- Develop relationships with potential corporate clients, yacht owners, charter operators, tourism businesses, agents and other relevant stakeholders.
- Explore strategic partnerships and referral opportunities.
- Participate in exhibitions, networking events, client meetings and promotional activities as required.
- Monitor competitor offerings and market trends and provide feedback to Management.

8. Commercial & Target Responsibility

- Take ownership of assigned sales targets and revenue objectives.
- Ensure the team maintains sufficient qualified opportunities to meet monthly targets.
- Track individual sales performance against targets.
- Work closely with Management on pricing, offers and special commercial proposals.
- Ensure all sales commitments are commercially viable and approved before being communicated to clients.

Key Performance Indicators (KPIs)

The Sales Lead will be evaluated based on:





- Monthly and quarterly sales revenue achieved
- Number and value of sales closures
- Lead-to-sale conversion rate
- Lead response and follow-up efficiency
- Number of qualified leads generated
- Sales pipeline value
- Individual and team target achievement
- Quotation-to-closure ratio
- Customer acquisition and retention
- Accuracy and timely submission of sales reports
- Sales team productivity
- Reduction in lost/unattended leads

Candidate ProfileEducation

- Bachelor's degree in Business Administration, Marketing, Sales, Management or a related field preferred.
- Candidates with strong relevant sales experience may also be considered.

Experience:

- 5+ years of experience in Sales/Business Development, preferably with at least 1–2 years in a supervisory or team-lead role.
- Experience in automotive, luxury products, marine, real estate, hospitality, high-value products, machinery or other consultative/high-ticket sales will be an advantage.
- Experience handling a sales team and achieving measurable targets is preferred.

Required Skills

- Strong sales and negotiation skills.
- Excellent verbal and written communication.
- Strong lead-generation and conversion ability.
- Excellent follow-up discipline.
- Team leadership and people-management skills.
- Strong customer relationship management.
- Ability to prepare and analyse sales MIS.
- Good knowledge of Excel/Google Sheets and CRM/lead-management systems.
- Ability to work with sales targets and performance pressure.
- Strong presentation and interpersonal skills.
- Ability to independently manage high-value clients.

Personal Attributes

- Target-oriented and commercially driven.
- Confident and persuasive.
- Proactive and self-motivated.
- Strong ownership and accountability.
- Professional and customer-focused.
- Good decision-making and problem-solving ability.
- Comfortable working in a fast-paced environment.
- Willingness to travel for client meetings and business development when required.

Compensation

Salary: Competitive and based on experience and suitability.

Incentives: Performance-based incentives as per the company's approved sales incentive structure.

Important Expectations

The Sales Lead is expected to maintain a hands-on approach to sales and should not function solely as an administrative supervisor. The role requires active involvement in lead calls, client meetings, negotiations, follow-ups and closures while simultaneously monitoring the performance of the Sales Team.

The Sales Lead will be expected to demonstrate measurable improvement in sales pipeline, conversion rate, revenue generation and team productivity.

Note: The responsibilities may be modified or expanded based on business requirements and Management's directions.

Pay: ₹15,000.00 - ₹50,000.00 per month

Benefits:

- Cell phone reimbursement
- Commuter assistance
- Adaptable schedule
- Food provided
- Internet reimbursement
- Leave encashment
- Paid time off
- Provident Fund

Work Location: In person

📌 Sales Lead (Colva)
🏢 Boatcraft Services Private
📍 Colva