We are looking for a dynamic and result-oriented Area Sales Manager to drive cement sales and market development in Goalpara and adjoining areas of Assam. The candidate will be responsible for achieving sales targets, expanding the dealer and distributor network, developing relationships with key customers, and strengthening the company's market presence.

Key Responsibilities

- Achieve monthly, quarterly, and annual sales targets for cement products in the assigned territory.
- Develop and manage a strong network of dealers, distributors, retailers, and sub-dealers.
- Identify new business opportunities and expand market reach across Goalpara and nearby markets.
- Build and maintain relationships with contractors, builders, engineers, architects, and other key influencers.
- Monitor competitor activities, pricing, schemes, and market trends.
- Ensure effective implementation of sales promotions, trade schemes, and marketing initiatives.
- Drive primary and secondary sales and ensure healthy dealer stock levels.
- Monitor outstanding payments, credit limits, and collection efficiency.
- Conduct regular market visits and provide guidance to sales officers, sales executives, and channel partners.
- Coordinate with logistics and supply chain teams to ensure timely product availability.
- Prepare sales forecasts, market reports, dealer performance reports, and territory development plans.
- Ensure compliance with company policies, sales processes, and commercial guidelines.

Eligibility Criteria

- Qualification:



Graduate in any discipline; an MBA in Marketing or Sales will be an added advantage.
- Experience: 4–8 years of experience in sales, preferably in the cement or building materials industry.
- Prior experience managing a sales territory and dealer/distributor network is preferred.
- Valuable understanding of the cement market in Assam and the North-East region will be an advantage.
- Strong negotiation, communication, relationship-building, and team management skills.
- Proficiency in MS Excel, sales reporting, and basic CRM tools.
- Willingness to travel extensively within the assigned territory.

Key Performance Indicators (KPIs)

- Monthly and annual sales volume achievement.
- Primary and secondary sales growth.
- Dealer and retailer network expansion.
- Market share and territory penetration.
- Outstanding collection and overdue control.
- New dealer activation and dealer productivity.
- Sales team productivity and customer satisfaction.

Compensation & Benefits

- Salary: As per industry standards and candidate experience.
- Performance-based incentives.
- Travel allowance and other eligible reimbursements.
- Other benefits as per company policy.

Preferred Candidate Profile

The ideal candidate should be commercially driven, proactive, and capable of independently managing a sales territory. Candidates with an established dealer network and knowledge of the Goalpara and adjoining Assam markets will be preferred.

Pay: ₹70,000.00 - ₹80,000.00 per month

Work Location: In person

📌 Area Sales Manager (Goalpara)
🏢 The BIG Advantage
📍 Goalpara